Personal Branding

VengresoPersonal Branding (Page 2)

Social Selling with the New LinkedIn Profile

On Oct. 16, LinkedIn announced a new Profile format. While it is the biggest visual change to LinkedIn in it’s nearly ten-year history, the announcement went largely unnoticed because it was phased roll out over many months.

Well, it’s noticed now. LinkedIn rolled out a large percentage of its members December 11.

Jeffrey Haylett's New Profile

Jeffrey Haylett’s New Profile

Here is the good news along with one area that still needs some work. Visually Enhanced Layout – The new format is a more pleasing “magazine-style” page with:

  • A larger photo image (making a good one all the more important)
  • A visual “How You’re Connected” map displaying photos with names
  • An info-graphic showing Companies, Skills, and Groups that you have in common
  • Company/group logos or icons where available.
  • Recommendations are directly under the jobs for which they were acquired.
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