The 5 Biggest Mistakes in Social Media Monitoring
Rebecca Lombardo and Eric Berkowitz from Tracx join Bernie Borges to discuss highlights from Social Business Journal, Volume 8.
August 31, 2016
Category: The Modern Marketing Engine Podcast
IU Health’s Digital Transformation Into an Online Health News Hub
Sarah Burns, Editorial & Social Media Strategy Manager at Indiana University Health, discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.
August 17, 2016
How Local Businesses Use Social Media to Grow their Business
A combination of online and offline marketing contributes to the success of each of these small business panelists. Find out what’s working for them.
August 10, 2016
Digital Transformation of The Merck Manuals
Shawnee Brown, Associate Director, Global Social Media Strategy at Merck discusses how Merck is progressing through their digital transformation to make the best medical knowledge accessible to more than 3 billion people around the world.
July 6, 2016
2016 Midyear Recap
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.
June 22, 2016
How Monsanto Creates Customer and Employee Advocacy
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.
June 8, 2016
Using Social to Create Experiences That Tie to Business Goals at Johns Hopkins Medicine
Therese Lockemy from Johns Hopkins Medicine explains how she leads a social media command center to create richer customer experiences that tie back to their business goals.
June 1, 2016
How to Target Real People Through Social Advertising
Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social advertising across multiple social media platforms.
May 25, 2016
Glenn Gaudet of GaggleAMP Talks Employee Advocacy Do’s and Don’ts
Glenn Gaudet, President and Founder of GaggleAMP, shares how employee advocacy aligns with the global goals of an organization and the best practices to follow.
May 18, 2016
How Southwest Airlines Uses Live Video to Humanize the Brand
Derek K. Hubbard, Social Business Specialist at Southwest Airlines, discusses Southwest Airlines’ live video strategy and what is required for success with this real-time, unedited form of communication.
May 4, 2016
In the Midst of the CMO Storm
Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.
April 27, 2016
How CA Technologies Turns Employees into Advocates
Andrew Spoeth, Digital Marketing Director and Head of Social Media at CA Technologies explains how they’re harnessing the reach and business potential of employees through internal and external social engagement.
April 13, 2016