The Transformation of Selling through Digital Enablement
Charlene Li, Principal Analyst at Altimeter, a Prophet Company provides an overview of her recent report The Transformation of Selling: How Digital Enables Seamless Selling....
May 03, 2017
Modern Marketing Engine
The Birth of the Employee Ambassador Program at Deloitte
Turner Roach, Social Media Marketing Manager at Deloitte, reveals how they went from zero to more than 7,000 employees in their employee Ambassador Program, and the impact their participation has had on website traffic....
Apr 26, 2017
Tactics to Increase Employee Engagement on Social Media
Casey Hall, Head of Social Media for Business Communications at Thomson Reuters reveals how they use best practices to enable employees to use social media....
Apr 19, 2017
Winning at Social Customer Care
Dan Gingiss discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media....
Apr 04, 2017
Future Marketing: Winning in the Prosumer Age
Jon Wuebben, CEO of Content Launch discusses his latest book: Future Marketing, Winning in the Prosumer Age. Jon is a content marketing expert with 20 years in the business....
Mar 22, 2017
Integrating Social Media Across the Enterprise at Adobe
Lauren Friedman, Head of Social Business Enablement at Adobe, explains their approach to social media through governance, innovation and enablement....
Mar 15, 2017
Creating Brand Loyalty with Digital Brand Journalism at FedEx
Jason Baker, Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx shares how FedEx does storytelling to develop and maintain brand loyalty....
Mar 08, 2017
The Role of Online Communities in Digital Strategy
Joe Cothrel, Chief Community Officer at Lithium Technologies, discusses online communities and their role in a digital strategy, including use cases and best practices....
Feb 21, 2017
The Role of AI in Account Based Marketing
Aman Naimat, Sr. VP of Technology at Demandbase explains how AI functions in account-based marketing, and Demandbase CEO Chris Golec predicts when AI will become mainstream in B2B marketing....
Feb 14, 2017
The Truth About Social Selling
If you still haven't adopted social selling in your sales strategy, now is the time for behavior change. The first step is understanding how social media is applied in sales and adopting an evolve or die mindset....
Feb 08, 2017