Category: The Modern Marketing Engine Podcast

102_bill_jensen
Bernie Borges

Five Choices We Make to Be Future Strong

Bill Jensen discusses his new book, Future Strong, and explains why the disruptive economy requires a workforce that is future strong, and exactly what that means to each of us individually and to brands around the world.

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Keisha Washington Headshot
Bernie Borges

How a 70 Year Old Brand Speaks Social

Ken Schneider is head of social media at U-Haul where they have evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Discover how U-Haul regularly experiments with channels and content, and how they measure what’s working for the brand.

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98_Andrea_Kuchinski_Thick_to_Thin
Bernie Borges

Creating a Movement in Women’s Fitness Apparel

Discover how Andrea Kuchinski’s entrepreneurial spirit led her to start her fitness apparel company, From Thick to Thin, by piggybacking on her fitness blog’s established audience, and how content and social media played a role in her journey.

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