Turner Roach, Social Media Marketing Manager at Deloitte, reveals how they went from zero to more than 7,000 employees in their employee Ambassador Program, and the impact their participation has had on website traffic....
Casey Hall, Head of Social Media for Business Communications at Thomson Reuters reveals how they use best practices to enable employees to use social media....
Dan Gingiss discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media....
Jon Wuebben, CEO of Content Launch discusses his latest book: Future Marketing, Winning in the Prosumer Age. Jon is a content marketing expert with 20 years in the business....
Lauren Friedman, Head of Social Business Enablement at Adobe, explains their approach to social media through governance, innovation and enablement....
Jason Baker, Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx shares how FedEx does storytelling to develop and maintain brand loyalty....
Joe Cothrel, Chief Community Officer at Lithium Technologies, discusses online communities and their role in a digital strategy, including use cases and best practices....
Aman Naimat, Sr. VP of Technology at Demandbase explains how AI functions in account-based marketing, and Demandbase CEO Chris Golec predicts when AI will become mainstream in B2B marketing....
If you still haven't adopted social selling in your sales strategy, now is the time for behavior change. The first step is understanding how social media is applied in sales and adopting an evolve or die mindset....
Paul Roetzer discusses how Artificial Intelligence is impacting marketing and what you need to know today as well as what lies ahead. Learn why he launched the Marketing Artificial Intelligence Institute....