Category: The Modern Marketing Engine Podcast

Melanie_Deziel_Time
Bernie Borges

All Native Advertising Doesn’t Suck

Melanie Deziel is Director of Creative Strategy at Time, Inc. Melanie discusses the evolution of native advertising and the importance of context in branded journalism. Gain insight into the role of native advertising in the modern content strategy.

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6 Audacious Digital Marketing Predictions for 2016

Chad Pollitt is Co-Founder and VP of Audience at Relevance. Chad explains his predictions as published in the Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing industry events and a top 20 CMO Influencer, a newly minted adjunct professor of digital marketing at Indiana University and a former U.S. Army Commander.

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A laptop on a wooden table with a cup of coffee and a notebook.
Bernie Borges

Branded Journalism Newsroom Style at Cisco

Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.

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Abby_Euler_IBM
Bernie Borges

Why Recruitment is Marketing

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.

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82_SAS_Chris_Hemedinger_Shelley_Sessoms
Bernie Borges

How the Online Community at SAS Provides Customer Support

How the online Support Communities at SAS play a pivotal role in their customer support strategy while adding marketing value to SAS. Chris Hemedinger and Shelley Sessoms share behind-the-scenes insight on how they encourage interaction and keep their users up to date within the community.

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Mark_Schaefer
Bernie Borges

Overcoming Information Density through Shareability

With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code.

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