Category: The Modern Marketing Engine Podcast

Eric_Nystrom
Bernie Borges

How to Unlock the Power of Employee Advocacy

Your buyers are more likely to respond to online engagement with your employees as compared to online engagement with your “company logo.” This episode with Eric Nystrom from EveryoneSocial hones in on how to develop and roll out an employee advocacy program.

Read More »
Rick_Short
Bernie Borges

Power Blogging Strategy to Catapult Your Sales

Rick Short, Director of Marketing Communications at Indium Corporation, took a daring jump into blogging at the beginning of the Internet age and gained traction in technical blogging. Rick tells us how blogging can help to position your company as an expert in your field, as well as attract highly qualified prospects.

Read More »
Dan_Gingiss
Bernie Borges

Why Customer Experience is the New Marketing

Discover Card’s Head of Digital Customer Experience and Social Media, Dan Gingiss, and I explored the topic of customer experience as a major piece of marketing. Dan tells us how Discover is differentiating itself from other credit card companies with a strong social media presence and emphasis on great customer service.

Read More »
Paul Albright
Bernie Borges

Convincing Senior Management to Invest in Social Media

Episode 63 with Safeway’s Senior Social Media Marketing Manager, Paul Albright, focuses on the common obstacle of persuading the higher-ups to see the value of social media in business. Paul reveals the three approaches he used, and the one that worked for him at Safeway.

Read More »
Amy Heiss - Dell Social Media - Social Business Engine Podcast
Bernie Borges

SMaC U Leads to Social Influence at Dell

Amy Heiss is the Global Program Manager for Social Media Training and Activation at Dell. Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can create tangible business value when using social.

Read More »