Gayle Weiswasser is the Vice President of Marketing and Social Media for Homesnap. On this podcast episode you’ll hear how Gayle used social media marketing to launch an innovative new real estate app. Tune in.
In this episode you’ll hear how Garrett Popcorn has grown from a Chicago mom & pop brand to an international powerhouse, and how they’re leveraging “hyper local” and user generated content to create a loyal fan base in every corner of the globe.
With over 90% of recruiters using social media, more of us are fishing from the same pond to source top talent. Find out how Cisco is empowering their talent acquisition team to use social as a personal and professional development tool, and the astounding results they’ve seen in just one month.
Ann Handley is on a mission to empower people to produce ridiculously good content. Her book Everybody Writes is a practical how-to guide that is surprisingly enjoyable to read. Anyone in a social business will benefit from Ann’s practical writing tips.
Capella University has been around since the dawn of the Internet. In this podcast you’ll learn how they’re capitalizing on the rise of social media to connect 16,000 online students.
The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.
“Social Media Power Influencer” Ted Coiné explains the many ways in which businesses must remain nimble and adapt to social business, or risk their own extinction.
Tim Hughes led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you’ll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Tune in.
Ed Terpening, Senior Consultant at Altimeter Group reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.
Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.
Medtronic Diabetes’ social business strategy focuses on authentic customer engagement to drive loyalty and advocacy through a team of people that span communications, customer service, compliance and legal.
Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.
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