The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions through a collaborative workforce.
Katie Roberts packs a ton of insights into this podcast episode. Learn how Laureate International Universities manages the entire student lifecycle from prospect to student through alumni, through social media.
A brand’s audience is producing potentially millions of signals every day on social networks about what they care about. With social listening technology social media data can stand alongside traditional research methods like focus groups to measure opinions and sentiment.
Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.
Autodesk, a 30 year old design and engineering software company, shifted from engaging the customer on social in an ad hoc and experimental manner to a much more targeted and intentional manner through storytelling at scale.
Brands are under increasing pressure to deliver a great experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. Learn more…
A multi-author blog is a destination. With a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Learn more…
Carole Baskin of Big Cat Rescue, a non-profit big cat sanctuary, is on a mission to outlaw private ownership of big cats. Learn how she’s doing it through social.
How T-Mobile used predictive social analytics powered by Viralheat to find the right customers for a VoIP B2B product launch. Tune in to learn how…
Deloitte’s social business adoption has been building globally. Deloitte Global’s Social Media Manager, Janet Chang shares the journey on this podcast. Tune in.
Employee advocacy is borne from culture, not technology. It’s difficult to make a culture shift. It’s like a blood disease. It’s difficult to convince senior leadership to change. Such change typically occurs over a period of years. Sometimes employees leave if a culture shift takes too long to change. Read more…
Justin Levy is Director of Social Marketing at Citrix Systems. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 employees across six languages. The policy has become mandatory under the corporate compliance program which is required by all employees. Learn how he did it…
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