Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference in their results. While the perfect sales message will connect and engage the buyer (eventually leading to a sale), a...
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including...
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey...
Learn how to use a unified marketing and sales funnel to engage with the right prospects. Listen to this episode of the Modern Marketing Engine now....
How can you use gift marketing in your company, and what are some significant use cases? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Nick Grant, Head of Marketing at Postal.io....
A B2B podcast is a great way to increase visibility and brand awareness. Discover how to start a podcast and make it work for your marketing goals....
The world's largest content marketing event, Content Marketing World. Now 100% virtual. Dive into the conversation @ The Modern Marketing Engine Podcast....
Cynthia Barnes, NAWSP Founder/CEO, shares how she found great success for her organization by shifting from an outbound to an inbound marketing strategy....
Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like the current pandemic, where market dynamics have shifted and priorities have shifted. Most B2B companies use traditional market reports to guide...
Two pivots B2B sales teams have made to adapt to the selling environment of the COVID world. Listen to this podcast with Jillian Ryan from eMarketer....