Sales and marketing alignment is vital for any company to be successful and the SAP team shines in the way they’ve made it happen. Listen to this episode to find out why SAP is leading the way in this important area.
Social selling best practices enable sellers to find, engage and connect with the modern buyer. Learn the best practices SAP implemented with their sales team and the results they produced.
This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that Win Customers.”
Can brand strategy be complemented and even helped by encouraging personal branding and sharing among employees? John Graham of Merck explains how the Merck brand strategy has made that approach a major focus and demonstrates the amazing results it’s had, on this episode of Social Business Engine.
Every business wants brand advocates who sing the praise of the company, but most business leaders don’t realize their best brand advocates are their own team members. Andy Malinoski describes how the Frontier Communications team equips employees to be advocates, on this episode of Social Business Engine.
The typical MQL approach to measuring KPIs is out. It’s time for an account-based approach that shows people’s propensity to buy. Diana Eadington Reed of Oracle shares how her team is doing it, on this episode.
Join Bernie Borges and Barbara Giamanco for a great conversation about how to better align marketing and sales within your organization.
This episode is an intriguing conversation about social media innovation – what it is and what it takes to truly do it in an increasingly crowded social media space – with none other than Mike Stelzner.
Steve Paul explains how customer segmentation and customer mapping enable Breg to win and keep customers for long-term sustainable value.
Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, explains the importance of the procurement function in driving digital transformation.
In this Social Business Engine episode, Abhishek Shanbhag explains how chatbots can be developed and deployed in the enterprise to simplify tasks.
Alex Terry, CEO at Conversica explains how their conversational AI sales assistant is creating more sales jobs by increasing the number of quality leads.
Brian Shultz, V.P. Sales & Marketing at ABB discusses deploying a modern CRM system and how it adds significant value to the customer experience.
Anthony Kennada, CMO of Gainsight, explains how he applies a B2C mindset to B2B marketing with exceptional results to show for it.
Karin Aviles from Direct Energy Business shares her experiences and actionable insights to creating an employee engagement program.
Glenn Donovan from GaggleAMP explains why sellers need to modernize their approach and engage the buyer in a teach and learn mode on digital channels.
Jorge Solorio reveals how sales and marketing alignment has been made possible through his efforts in launching a web property for a product at Lubrizol.
Daniel Burrus discusses his latest book The Anticipatory Organization and explains why brands need to be anticipatory and stop reacting.
Mike Volpe discusses how marketing and sales work together to leverage an account based marketing approach at Cybereason.
Miki Goyal, CTO at TimeTrade, discusses how AI and machine learning enable their automated appointment setting software in this podcast with Bernie Borges.
Dayle Hall reviews the common challenges faced by brands and marketers in “The State of Social Engagement Report” from Lithium Technologies.
Dayle Hall, SVP of Marketing at Lithium Technologies reveals how digital customer experience affects the bottom line and builds brand loyalty.
Dayle Hall, SVP of Marketing at Lithium Technologies discusses data overload and how B2B marketers can harness available data.
Dayle Hall from Lithium Technologies explains effective B2B influencer marketing and reviews examples of brands conducting it successfully.
Joe Pulizzi, Founder and CEO of Content Marketing Institute discusses his new book Killing Marketing with Bernie Borges. Catch the video recording too.
Phil Gerbyshak and Mario Martinez, Jr. discuss what their podcasts provide and how podcasting helps to build credibility and influence.
On this episode, Raviv Turner and Bernie Borges discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey.
Scott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He
David Meerman Scott is a globe trotting speaker and international best selling author. The New Rules of Marketing and PR is now in its sixth edition. More than 375,000 copies have sold in English, and it’s available in 29 languages. On this episode, David shares what’s new in the 6th edition and a secret sauce tactic to building awareness and drive leads.
Three Big Trends Business Leaders Must Embrace Gerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior
Scott Lewis is the Co-Founder and CEO of KickFactory — a personalized engagement platform that utilizes artificial intelligence (AI) to identify potential social sales opportunities.
Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and
The 7 Vengreso co-founders share their vision for the new digital sales paradigm through alignment, mindset, skillset, and toolset.
The Vengreso co-founders share their approach to the digital sales ecosystem on the Social Business Engine podcast with Bernie Borges.
Susan Etlinger from Altimeter, a Prophet company, discusses the evolving role of big data, artificial intelligence, and chatbots. She provides a preview of her newest report on chatbots, The Conversational Business.
Sandy Adam is back on Social Business Engine to update us on how their niche content – specifically their blog – is moving the needle at ANSYS.
David J.P. Fisher discusses a few key takeaways from his seventh book Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection.
Breanna Jacobs, VP Conference Production at GSMI reveals five benefits of attending a social media conference like Social Media Strategies Summit, the event she works to organize three times a year.
Stacey DePolo, Social Advocacy Manager at GoDaddy, reveals how she was able to turn the brand’s image around from a hated brand to a respected brand through their advocacy programs.
On this episode, I’m joined by Ethan Beute, Vice President of Marketing at BombBomb Digital Video. Ethan explains how to use video email in a digital sales strategy.
Melanie Deziel, award-winning branded content consultant, educator, and speaker reveals what’s working in Instagram and why your brand should be using the platform whether your B2B or B2C.
Charlene Li, Principal Analyst at Altimeter, a Prophet Company provides an overview of her recent report The Transformation of Selling: How Digital Enables Seamless Selling.
Turner Roach, Social Media Marketing Manager at Deloitte, reveals how they went from zero to more than 7,000 employees in their employee Ambassador Program, and the impact their participation has had on website traffic.
Casey Hall, Head of Social Media for Business Communications at Thomson Reuters reveals how they use best practices to enable employees to use social media.
Dan Gingiss discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media.
Jon Wuebben, CEO of Content Launch discusses his latest book: Future Marketing, Winning in the Prosumer Age. Jon is a content marketing expert with 20 years in the business.
Lauren Friedman, Head of Social Business Enablement at Adobe, explains their approach to social media through governance, innovation and enablement.
Jason Baker, Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx shares how FedEx does storytelling to develop and maintain brand loyalty.
Joe Cothrel, Chief Community Officer at Lithium Technologies, discusses online communities and their role in a digital strategy, including use cases and best practices.
Aman Naimat, Sr. VP of Technology at Demandbase explains how AI functions in account-based marketing, and Demandbase CEO Chris Golec predicts when AI will become mainstream in B2B marketing.
If you still haven’t adopted social selling in your sales strategy, now is the time for behavior change. The first step is understanding how social media is applied in sales and adopting an evolve or die mindset.
Paul Roetzer discusses how Artificial Intelligence is impacting marketing and what you need to know today as well as what lies ahead. Learn why he launched the Marketing Artificial Intelligence Institute.
Tristan Bishop, Senior Director of Social Media Marketing at Informatica discusses their approach to engaging employees to share their company story and how they create a buzz about company events.
Bernie Borges explains three of LinkedIn and Microsoft’s planned technology integrations and how they can impact marketing and sales professionals.
James Carbary, Founder of Sweet Fish Media, a podcast production service for B2B companies, discusses three reasons why B2B brands should be podcasting.
Bernie Borges recaps the stories of 20 podcast guests from 2016 and reveals what’s coming to the Social Business Engine podcast in 2017.
David J.P. Fisher is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, this episode serves as a valuable cheat sheet to one of his six books called Networking in the 21st Century on LinkedIn and gives away a PDF version!
Heather Heuman is a popular social media strategist, trainer, speaker, and the Founder of Sweet Tea Social Marketing. She shares valuable live video tips that can be helpful to most businesses.
Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink, discusses how their employee advocacy program is progressing and how they’re activating employees to share more.
Sandy Adam, Global Social Media Marketing Manager at ANSYS, Inc. discusses how they are showcasing their employees’ engineering expertise through an employee advocacy program.
Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator.
Mike Stelzner, Founder & CEO of Social Media Examiner, discusses the history of Social Media Marketing World and reveals compelling reasons to attend SMMW 2017 in beautiful San Diego, California in March 2017.
Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise reveals their approach to global employee social media advocacy. Tune in for a crash course in employee advocacy for global brands.
David J.P. Fisher (a.k.a. DFish), author, speaker, and business coach at RockStar Consulting shares four categories of LinkedIn status updates you can use to build your network on LinkedIn.
Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft shares how her team successfully handled social care during the largest product launch in the history of Microsoft and what they learned in the process.
Chris Rudolph, Business Accelerator Program Director at DreamBank, explains how the company is a community building initiative from American Family Insurance that helps to build customer loyalty.
Chris Beall, CEO at ConnectAndSell, explains how he attracted high-quality inbound leads to the ConnectAndSell website with a data supported LinkedIn post.
Simon Swan, Head of Digital Marketing at Met Office, reveals their unique approach to reaching and engaging its audience through digital content.
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.
Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.
Elly Deutch, Global Social Campaign & Advocacy Manager at McDonald’s, provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy.
Rebecca Lombardo and Eric Berkowitz from Tracx join Bernie Borges to discuss highlights from Social Business Journal, Volume 8.
Ian Moyse, Sales Director at Axios Systems, has embraced social selling at Axios with impressive results for his customers and for his personal brand. Discover some of his insights in this podcast episode.
Sarah Burns, Editorial & Social Media Strategy Manager at Indiana University Health, discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.
A combination of online and offline marketing contributes to the success of each of these small business panelists. Find out what’s working for them.
A season one recap of 10 podcast guests who discussed social selling.
A best-selling author, speaker, and social selling pioneer, Tim Hughes summarizes his newest book, Social Selling – Techniques to Influence Buyers and Changemakers.
Ryan Garcia, Legal Director at Dell, explains the benefit of training employees to minimize risk in their social media engagement.
Tony Zayas is Director of Sales & Marketing at Proforma. Tony’s Social Media Sales Channel training is responsible for $5 million in new business at Proforma.
Shawnee Brown, Associate Director, Global Social Media Strategy at Merck discusses how Merck is progressing through their digital transformation to make the best medical knowledge accessible to more than 3 billion people around the world.
Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals.
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.
Amisha Gandhi, Senior Director Influencer Marketing at SAP discusses how to locate influencers and involve them in your strategy so both parties benefit.
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.
Therese Lockemy from Johns Hopkins Medicine explains how she leads a social media command center to create richer customer experiences that tie back to their business goals.
Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social advertising across multiple social media platforms.
Glenn Gaudet, President and Founder of GaggleAMP, shares how employee advocacy aligns with the global goals of an organization and the best practices to follow.
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This “undercover” traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.
Derek K. Hubbard, Social Business Specialist at Southwest Airlines, discusses Southwest Airlines’ live video strategy and what is required for success with this real-time, unedited form of communication.
Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.
Brian Solis, Principal Analyst at Altimeter Group, a Prophet Company, discusses recently published research describing the OPPOSITE framework to digital transformation and his latest book X: The Experience When Business Meets Design.
Andrew Spoeth, Digital Marketing Director and Head of Social Media at CA Technologies explains how they’re harnessing the reach and business potential of employees through internal and external social engagement.
Jill Rowley, Jack Kosakowski, David Fisher, and Bernie Borges discuss social selling myths and truths, and the value of content in social selling.
Chad Mitchell, Senior Director, Digital Communications at Walmart discusses the impact of Walmart’s commitment to telling its story through digital channels and how it’s rebuilding its reputation with its associates and customers.
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International, discusses their social business strategy and reveals examples of how they’ve seen success with social media.
Amy Heiss and Suzanne Doughty reveal a few social business success stories from Dell and some best practices for social selling.
Bill Jensen discusses his new book, Future Strong, and explains why the disruptive economy requires a workforce that is future strong, and exactly what that means to each of us individually and to brands around the world.
Gain understanding of the results Deloitte Africa is experiencing by mobilizing employees on social media through their employee advocacy program.
Hear my definition of a social business and learn all about our new Social Business Workshop for Business Development. Discover where we’re headed with the Social Business Engine channel.
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