Discover how Andrea Kuchinski's entrepreneurial spirit led her to start her fitness apparel company, From Thick to Thin, by piggybacking on her fitness blog's established audience, and how content and social media played a role in her journey....
Carlos Gil, Head of Social Media Marketing at BMC Software, shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations....
Rick Wion, Senior Director of Consumer Engagement, discusses the Kellogg Company's digital strategy through their web property openforbreakfast.com, and how he is leading the movement toward transparent communication at Kellogg....
Ian Cleary, CEO of Razor Social discusses social and content marketing trends of 2016 and reveals how to navigate through all the available tools....
Julio Viskovich, V.P. of Marketing at rFactr, discusses the profitability of employee advocacy and overviews how to implement and scale an employee advocacy program....
Jim Williams, Vice President of Marketing at Influitive discusses the role of the modern CMO and reveals how to impact revenue growth by building a team of internal and external advocates....
Melanie Deziel is Director of Creative Strategy at Time, Inc. Melanie discusses the evolution of native advertising and the importance of context in branded journalism. Gain insight into the role of native advertising in the modern content strategy....
Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco's story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network....
James Moat, Director of Global Digital Communications at Avery Dennison, is leading employees to "Get Social" and involving them in social media and blogging for inspired storytelling that resonates with consumers....
Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies....