Ann Handley is on a mission to empower people to produce ridiculously good content. Her book Everybody Writes is a practical how-to guide that is surprisingly enjoyable to read. Anyone in a social business will benefit from Ann's practical writing tips....
On this episode, I'm joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and...
Discover how Schneider Electric has trained Local Social Media Advocates (LSMAs) who manage their social media presence across the globe in in over 150 countries, in over 30 languages with engagement at a local scale....
Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills....
Cynthya Peranandam from IBM Social Business and I discuss the five social ambitions being deployed in enterprises around the world as reported in the IBM Social Study titled Charting the Social Universe: How Social Ambitions Drive Business Impact. Cynthya explains and offers insight into each...
Jill Konrath is the author of three best selling books on sales topics. On this episode we discuss her latest book, Agile Selling. Jill reveals how the modern sales paradigm has been influenced by a shift in social and people's crazy business schedules....
The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions...
Katie Roberts packs a ton of insights into this podcast episode. Learn how Laureate International Universities manages the entire student lifecycle from prospect to student through alumni, through social media....
A brand's audience is producing potentially millions of signals every day on social networks about what they care about. With social listening technology social media data can stand alongside traditional research methods like focus groups to measure opinions and sentiment....
Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice....