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Modern Marketing Engine Podcast Sales Leadership

Ted Coiné – A World Gone Social

“Social Media Power Influencer” Ted Coiné explains the many ways in which businesses must remain nimble and adapt to social business, or risk their own extinction.

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Content for Sales Modern Marketing Engine Podcast

Smead Organomics Keeping You Organized

Discover how Smead helps you keep your home and office organized through their podcast show and related content and how this brand leverages podcast content to deliver measurable business results.

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Digital Selling Modern Marketing Engine Podcast

The 5 Pillars of Social Selling

Tim Hughes led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you’ll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Tune in.

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Digital Selling Modern Marketing Engine Podcast

The Evolution of Sales in Modern Business

On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.

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Digital Selling Modern Marketing Engine Podcast

The Social Selling Maturity Model

In The Social Selling Maturity Model, we learn that sales organizations go through a maturation process. This journey goes from sales people doing “random of acts of social,” to being purposeful and methodical through behavior change, made possible by policy, training and integration of technology and processes. Tune in to learn how this journey evolves.

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Content for Sales Modern Marketing Engine Podcast

A Culture of Content

On this episode, Jessica Groopman, Senior Researcher at Altimeter Group and I discuss key findings from a best practices research report titled A Culture of Content. We discuss the four elements to the engine of a culture of content. Tune in.

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Modern Marketing Engine Podcast Sales Enablement

The Why and How of Social Business Governance

Ed Terpening, Senior Consultant at Altimeter Group reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.

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Modern Marketing Engine Podcast Sales Leadership

The Coming Social Business Revolution

Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.

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Modern Marketing Engine Podcast Sales Leadership

Passionately Focused on the Customer Experience

Medtronic Diabetes’ social business strategy focuses on authentic customer engagement to drive loyalty and advocacy through a team of people that span communications, customer service, compliance and legal.

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Digital Selling Modern Marketing Engine Podcast

Global Local Social Media Advocacy at Schneider Electric

Discover how Schneider Electric has trained Local Social Media Advocates (LSMAs) who manage their social media presence across the globe in in over 150 countries, in over 30 languages with engagement at a local scale.