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Modern Marketing Engine Podcast Sales Enablement

7 Digital Marketing Skills Needed in a Social Business

Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.

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Digital Selling Modern Marketing Engine Podcast

Agile Selling

Jill Konrath is the author of three best selling books on sales topics. On this episode we discuss her latest book, Agile Selling. Jill reveals how the modern sales paradigm has been influenced by a shift in social and people’s crazy business schedules.

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Modern Marketing Engine Podcast Sales Enablement

The Magic of the Connected Enterprise

The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions through a collaborative workforce.

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Modern Marketing Engine Podcast Sales Leadership

University Student Lifecycle Management Through Social

Katie Roberts packs a ton of insights into this podcast episode. Learn how Laureate International Universities manages the entire student lifecycle from prospect to student through alumni, through social media.

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Modern Marketing Engine Podcast Sales Leadership

9 Essentials to Measure Brand Equity in the Age of Social Media

A brand’s audience is producing potentially millions of signals every day on social networks about what they care about. With social listening technology social media data can stand alongside traditional research methods like focus groups to measure opinions and sentiment.

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Modern Marketing Engine Podcast Sales Enablement

How to Build an Employee Advocacy Program

Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.

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Modern Marketing Engine Podcast Sales Leadership

Storytelling at Scale @Autodesk

Autodesk, a 30 year old design and engineering software company, shifted from engaging the customer on social in an ad hoc and experimental manner to a much more targeted and intentional manner through storytelling at scale.

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Modern Marketing Engine Podcast Sales Enablement

The Rise of Social Experience Management

Brands are under increasing pressure to deliver a great experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. Learn more…

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Modern Marketing Engine Podcast Sales Leadership

How To Build an Online Destination Through a Multi-Author Blog

A multi-author blog is a destination. With a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Learn more…

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Content for Sales Modern Marketing Engine Podcast

The Magic of a Content Marketing Strategy

Most businesses don’t have a content marketing strategy. Joe Pulizzi and Robert Rose discuss the magic of a documented content marketing strategy. Learn more…