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Modern Marketing Engine Podcast Sales Leadership

Bridging the Marketing Technology Gap

In this episode, Bernie and Paul Roetzer discuss the challenge marketers face harnessing marketing technology. You’ll learn why marketers struggle with it and our suggestions to resolve this gap.

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Modern Marketing Engine Podcast Sales Enablement

Solving The Digital Marketing Talent Gap

In this episode, I discuss with Aaron key findings from The State of Digital Marketing Talent report. This episode is sponsored by Crimson Hexagon.

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Modern Marketing Engine Podcast Sales Leadership

Measure Results From Revenue Backwards

Bernie and Andrew Davis discuss how marketers can measure social business results. Tune in to learn how to measure backwards from revenue. By listening to this episode, you can say that you’ve “been Drewed.”

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Digital Selling Modern Marketing Engine Podcast

Social Selling is Like Seduction

In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. This episode is sponsored by Pixability.

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Content for Sales Modern Marketing Engine Podcast

LinkedIn 8 Content Marketing Tips

If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.