Keisha Washington Headshot
Bernie Borges

How a 70 Year Old Brand Speaks Social

Ken Schneider is head of social media at U-Haul where they have evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Discover how U-Haul regularly experiments with channels and content, and how they measure what’s working for the brand.

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98_Andrea_Kuchinski_Thick_to_Thin
Bernie Borges

Creating a Movement in Women’s Fitness Apparel

Discover how Andrea Kuchinski’s entrepreneurial spirit led her to start her fitness apparel company, From Thick to Thin, by piggybacking on her fitness blog’s established audience, and how content and social media played a role in her journey.

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Melanie_Deziel_Time
Bernie Borges

All Native Advertising Doesn’t Suck

Melanie Deziel is Director of Creative Strategy at Time, Inc. Melanie discusses the evolution of native advertising and the importance of context in branded journalism. Gain insight into the role of native advertising in the modern content strategy.

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6 Audacious Digital Marketing Predictions for 2016

Chad Pollitt is Co-Founder and VP of Audience at Relevance. Chad explains his predictions as published in the Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing industry events and a top 20 CMO Influencer, a newly minted adjunct professor of digital marketing at Indiana University and a former U.S. Army Commander.

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Bernie Borges

Branded Journalism Newsroom Style at Cisco

Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.

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Abby_Euler_IBM
Bernie Borges

Why Recruitment is Marketing

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.

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82_SAS_Chris_Hemedinger_Shelley_Sessoms
Bernie Borges

How the Online Community at SAS Provides Customer Support

How the online Support Communities at SAS play a pivotal role in their customer support strategy while adding marketing value to SAS. Chris Hemedinger and Shelley Sessoms share behind-the-scenes insight on how they encourage interaction and keep their users up to date within the community.

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Mark_Schaefer
Bernie Borges

Overcoming Information Density through Shareability

With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code.

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Eric_Nystrom
Bernie Borges

How to Unlock the Power of Employee Advocacy

Your buyers are more likely to respond to online engagement with your employees as compared to online engagement with your “company logo.” This episode with Eric Nystrom from EveryoneSocial hones in on how to develop and roll out an employee advocacy program.

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Ian_Cleary
Bernie Borges

How to Sell Through Social Media

Ian Cleary, founder of RazorSocial, reveals the need to obtain email addresses to cultivate sales through social media. Ian also reveals the techniques and tools he uses for selling direct from social media platforms.

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Rick_Short
Bernie Borges

Power Blogging Strategy to Catapult Your Sales

Rick Short, Director of Marketing Communications at Indium Corporation, took a daring jump into blogging at the beginning of the Internet age and gained traction in technical blogging. Rick tells us how blogging can help to position your company as an expert in your field, as well as attract highly qualified prospects.

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Dan_Gingiss
Bernie Borges

Why Customer Experience is the New Marketing

Discover Card’s Head of Digital Customer Experience and Social Media, Dan Gingiss, and I explored the topic of customer experience as a major piece of marketing. Dan tells us how Discover is differentiating itself from other credit card companies with a strong social media presence and emphasis on great customer service.

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Paul Albright
Bernie Borges

Convincing Senior Management to Invest in Social Media

Episode 63 with Safeway’s Senior Social Media Marketing Manager, Paul Albright, focuses on the common obstacle of persuading the higher-ups to see the value of social media in business. Paul reveals the three approaches he used, and the one that worked for him at Safeway.

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Amy Heiss - Dell Social Media - Social Business Engine Podcast
Bernie Borges

SMaC U Leads to Social Influence at Dell

Amy Heiss is the Global Program Manager for Social Media Training and Activation at Dell. Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can create tangible business value when using social.

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Neal Schaffer
Bernie Borges

Keeping Your Head Above Water with Social Media Tools

Neal Schaffer is a Forbes Top 50 Influencer, author, speaker and consultant. Listen to this podcast and discover what Neal thinks about the current state, as well as the future of social business tools. You’ll also get a sneak peek at the debut of his Social Tools Summit.

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Bernie Borges

Cisco’s Social Recruiting Superheroes

With over 90% of recruiters using social media, more of us are fishing from the same pond to source top talent. Find out how Cisco is empowering their talent acquisition team to use social as a personal and professional development tool, and the astounding results they’ve seen in just one month.

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Ann Handley - Good writing the reader.
Bernie Borges

Ridiculously Good Content Not an Option

Ann Handley is on a mission to empower people to produce ridiculously good content. Her book Everybody Writes is a practical how-to guide that is surprisingly enjoyable to read. Anyone in a social business will benefit from Ann’s practical writing tips.

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A How To Guide in Influencer Marketing

Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.

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Bernie Borges, Social Business Engine
Bernie Borges

Employee Advocacy is The New Marketing Paradigm

The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.

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Tim Hughes
Bernie Borges

The 5 Pillars of Social Selling

Tim Hughes led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you’ll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Tune in.

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Jon Ferrara CEO, Nimble - Social Business Engine Podcast
Bernie Borges

The Evolution of Sales in Modern Business

On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.

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Michael Idinopulos, PeopleLinx
Bernie Borges

The Social Selling Maturity Model

In The Social Selling Maturity Model, we learn that sales organizations go through a maturation process. This journey goes from sales people doing “random of acts of social,” to being purposeful and methodical through behavior change, made possible by policy, training and integration of technology and processes. Tune in to learn how this journey evolves.

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Jessica Groopman Altimeter Group - Social Business Engine Podcast
Bernie Borges

A Culture of Content

On this episode, Jessica Groopman, Senior Researcher at Altimeter Group and I discuss key findings from a best practices research report titled A Culture of Content. We discuss the four elements to the engine of a culture of content. Tune in.

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Ed Terpening: Altimeter Group
Bernie Borges

The Why and How of Social Business Governance

Ed Terpening, Senior Consultant at Altimeter Group reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.

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Michael Brenner: The Coming Social Business Revolution
Bernie Borges

The Coming Social Business Revolution

Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.

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Jill Konrath, Agile Selling
Bernie Borges

Agile Selling

Jill Konrath is the author of three best selling books on sales topics. On this episode we discuss her latest book, Agile Selling. Jill reveals how the modern sales paradigm has been influenced by a shift in social and people’s crazy business schedules.

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Jim Claussen
Bernie Borges

The Magic of the Connected Enterprise

The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions through a collaborative workforce.

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Bernie Borges

How to Build an Employee Advocacy Program

Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.

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Bernie Borges

Storytelling at Scale @Autodesk

Autodesk, a 30 year old design and engineering software company, shifted from engaging the customer on social in an ad hoc and experimental manner to a much more targeted and intentional manner through storytelling at scale.

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Bernie Borges

The Rise of Social Experience Management

Brands are under increasing pressure to deliver a great experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. Learn more…

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q
Bernie Borges

How to Turn Employees into Brand Advocates

Employee advocacy is borne from culture, not technology. It’s difficult to make a culture shift. It’s like a blood disease. It’s difficult to convince senior leadership to change. Such change typically occurs over a period of years. Sometimes employees leave if a culture shift takes too long to change. Read more…

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Bernie Borges

How to Develop an Enterprise Social Media Policy

Justin Levy is Director of Social Marketing at Citrix Systems. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 employees across six languages. The policy has become mandatory under the corporate compliance program which is required by all employees. Learn how he did it…

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Scott Able the Content Wrangler
Bernie Borges

Intelligent Content is a Balance Sheet Asset

Most content is dumb. It doesn’t have information that would facilitate moving around to different devices to meet the unique needs of the consumer. Intelligent content is getting the right content to the right customer, at the right time on the device they are using in the moment. It’s content that machines and humans can both understand. Learn more…

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q
Bernie Borges

Stop Selling – Start Serving

“I’m here to teach you how to stop selling and how to start serving, to start helping….To teach you about the modern buyer….To understand the various buyer personas across the buying committee…Who does that buyer trust? Who does that buyer follow on Twitter?…To understand the buying process…To become an information concierge….To always be connecting.”

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Bernie Borges

A Social Media Tools Roundup

Ian Cleary is widely recognized as a social media tools expert. On this episode, I had a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn’t like and why. Tune in to learn something new!

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Bernie Borges

Measure Results From Revenue Backwards

Bernie and Andrew Davis discuss how marketers can measure social business results. Tune in to learn how to measure backwards from revenue. By listening to this episode, you can say that you’ve “been Drewed.”

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Bernie Borges

Social Selling is Like Seduction

In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. This episode is sponsored by Pixability.

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Content Marketing on LinkedIn
Bernie Borges

LinkedIn 8 Content Marketing Tips

If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.

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