How to Position High Level Employees as Trusted Thought Leaders

The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.

November 7, 2018

Helping Customers Win More through Highly Personalized Account Based Marketing

Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.

October 24, 2018

How To Be A Modern Marketer In The Age Of Data And Analytics

For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.

October 17, 2018

How to Win Friends and Drive Business in the Age of Social Media

Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.

October 10, 2018

How Fundbox Uses AI and Humans to Deliver a Great Customer Experience

A great customer experience is at the heart of customer loyalty and support – and we all want OUR customers to have that “Wow!” experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about. Bernie’s guest on this episode of Social Business Engine is Basile Senesi, head of sales and support at Fundbox.

September 26, 2018

Effective LinkedIn Posts: The Science Doesn’t Lie

Scott Ayres is a Content Scientist for Agorapulse – he runs experiments as part of the company’s Social Media Lab. During this conversation with Bernie you’ll hear how he runs experiments using different content on the various social media platforms, verifies it through the expertise of an actual data scientist, and publishes the results.Scott’s findings from a recent experiment about LinkedIn posts is the special topic of interest for this episode.

September 19, 2018

A Marketer’s Plea for Content for Sales

In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!

September 5, 2018

Uncommon Conversion Optimization for Your Website

There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available, like Google Analytics. With so many low-cost ways to access the data you need to do conversion optimization, is there any advantage to paying for a service that enables you to do it better?

August 29, 2018

The Road to Marketing as a Contributor to Revenue in the Business

On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new directions by becoming a strategic contributor to the business.

August 15, 2018

Connecting with Sales and Distribution through Podcasting

The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. On this episode, Bernie is joined by Henry Menke. The Balluff team decided to try an internal podcast to keep sales and distribution “in the loop.” Here’s what they discovered

August 1, 2018

The Ugly & Beautiful Truth About Content Audits

A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization – our website. That is exactly the place content audits come into play in a powerful way. Learn how to do content audits right, on this episode.

July 25, 2018

How To Create Demand And Engagement For Events And Conferences Through Online Video

Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction and online video makes it possible in the digital age. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove.

July 18, 2018

Category: The Modern Marketing Engine Podcast

How To Be A Modern Marketer In The Age Of Data And Analytics

How Fundbox Uses AI and Humans to Deliver a Great Customer Experience

A Marketer’s Plea for Content for Sales

Uncommon Conversion Optimization for Your Website

The Road to Marketing as a Contributor to Revenue in the Business

Connecting with Sales and Distribution through Podcasting

The Ugly & Beautiful Truth About Content Audits

How To Create Demand And Engagement For Events And Conferences Through Online Video

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