Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
As marketers, how do we approach the modern buyer? That is the topic of conversation in this episode of the Modern Marketing Engine.
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
Listen to this episode of the Modern Marketing Engine podcast to discover how Talkdesk became a mission-driven organization during the Covid crisis.
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.
Hang Black talks about diversity and inclusion and her book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace.