What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey...
One of the most important qualities a sales rep must possess is knowing how to prospect. Many argue that due to the number of tools available to sales professionals, prospecting is as easy as ever. But sadly, many still continue to call their prospect list and...
Learn how to use a unified marketing and sales funnel to engage with the right prospects. Listen to this episode of the Modern Marketing Engine now....
Any modern sales strategy must include offline engagement with sales gifts. In the COVID era, prospects, customers and even employees are craving something that will break the pattern of their daily activities — and nothing beats a physical gift delivered to their home to do...
In 2020, video sales became more than a trend. It’s now a vital tool for remote sellers, who need to prospect with the right tools and maintain relationships with customers. We all know about the amazing growth of video conferencing platforms, such as Zoom and Google...
In this episode, my guest, Tony Morris, shares three prospecting tips that sales leaders can teach their salespeople to engage with today's tech-savvy buyer....
How can you use gift marketing in your company, and what are some significant use cases? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Nick Grant, Head of Marketing at Postal.io....
I started my sales career cold calling, but in my mind, doing cold calls is not modern selling. It's just basic selling. However, I've decided to bring in some experts to share some cold calling tips with the listeners of the Modern Selling Podcast. Subscribe to...
If you want to start a business or just take your existing sales tech company to the next level, you may be wondering, should I seek venture capital funding or just do it on my own? In this episode of the Modern Selling Podcast, I...
A B2B podcast is a great way to increase visibility and brand awareness. Discover how to start a podcast and make it work for your marketing goals....