Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies....
In Ari Lightman's Action Based Learning class at Carnegie Mellon University, graduate students are immersed in real-world business problem solving. They uncover more efficient means to generating revenue through research and analysis....
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM...
Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value....
The importance of sharing in social business, and how social helping connected Bryan Kramer with someone who became a major client and how it can generate new business for your brand too....
How the online Support Communities at SAS play a pivotal role in their customer support strategy while adding marketing value to SAS. Chris Hemedinger and Shelley Sessoms share behind-the-scenes insight on how they encourage interaction and keep their users up to date within the community....
How the growth of Hootsuite's online Ambassador Community has expanded their reach into areas of the world that otherwise may not have heard of their brand....
Guillaume Decugis, CEO of Scoop.it!, discusses how to support your lead generation goals by establishing a strong connection among three pivotal elements of content marketing....
Dell's VP North America Commercial Marketing, Bryan Jones, shares insights on social selling from the new Social Business Journal, Volume 3: Digital Transformation - Social Selling Research, Insights and Best Practices....
With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code....