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Modern Marketing Engine Podcast Sales Leadership

2 Reasons Your Business Needs to Start a Podcast

Recorded in the Buzzsprout booth at Podcast Movement, Matt Miller and Scott Beebe discuss the benefits of podcasting and the steps to starting a company podcast.

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Modern Marketing Engine Podcast Sales Leadership

How Walmart Today Was Launched to Celebrate the Customer

Walmart’s Senior Director of Digital Communications, Chad Mitchell explains how their new blog – Walmart Today – was launched and how it’s focused on telling stories about the things that matter to their customer.

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Modern Marketing Engine Podcast Sales Leadership

How NASA Does Social Media Marketing for all of Humanity

NASA’s Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts.

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Modern Marketing Engine Podcast Sales Enablement

How to Unlock the Power of Employee Advocacy

Your buyers are more likely to respond to online engagement with your employees as compared to online engagement with your “company logo.” This episode with Eric Nystrom from EveryoneSocial hones in on how to develop and roll out an employee advocacy program.

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Modern Marketing Engine Podcast Sales Leadership

How to Leverage LinkedIn for Content Marketing

LinkedIn Marketing Solutions’ Global Content Leader, Jason Miller, discusses how brands can leverage LinkedIn for content marketing.

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Modern Marketing Engine Podcast Sales Leadership

How the Marines are Recruiting Talent with Social Media

Dan Evans, Social Marketing Director for the United States Marine Corp, discusses their simplistic social media strategy for talent acquisition. Dan also talks about the mobile training program he is innovating for over 1,000 USMC recruiters.

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Digital Selling Modern Marketing Engine Podcast

How to Sell Through Social Media

Ian Cleary, founder of RazorSocial, reveals the need to obtain email addresses to cultivate sales through social media. Ian also reveals the techniques and tools he uses for selling direct from social media platforms.

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Content for Sales Modern Marketing Engine Podcast

Power Blogging Strategy to Catapult Your Sales

Rick Short, Director of Marketing Communications at Indium Corporation, took a daring jump into blogging at the beginning of the Internet age and gained traction in technical blogging. Rick tells us how blogging can help to position your company as an expert in your field, as well as attract highly qualified prospects.

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Modern Marketing Engine Podcast Sales Leadership

Why Customer Experience is the New Marketing

Discover Card’s Head of Digital Customer Experience and Social Media, Dan Gingiss, and I explored the topic of customer experience as a major piece of marketing. Dan tells us how Discover is differentiating itself from other credit card companies with a strong social media presence and emphasis on great customer service.

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Modern Marketing Engine Podcast Sales Leadership

Convincing Senior Management to Invest in Social Media

Episode 63 with Safeway’s Senior Social Media Marketing Manager, Paul Albright, focuses on the common obstacle of persuading the higher-ups to see the value of social media in business. Paul reveals the three approaches he used, and the one that worked for him at Safeway.