In this episode, Bernie and Paul Roetzer discuss the challenge marketers face harnessing marketing technology. You’ll learn why marketers struggle with it and our suggestions to resolve this gap....
In this episode, I discuss with Aaron key findings from The State of Digital Marketing Talent report. This episode is sponsored by Crimson Hexagon....
Bernie and Andrew Davis discuss how marketers can measure social business results. Tune in to learn how to measure backwards from revenue. By listening to this episode, you can say that you've "been Drewed."...
In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. This episode is sponsored by Pixability....
Marshall Kirkpatrick , CEO of Little Bird, has leveraged his experience as a top technology writer and researcher into a powerful application called Little Bird. It is a social listening tool to find influencers and research topics for content marketing, competitive intelligence, and social selling. ...
Eric Marcy of The Savo Group discusses Social Selling and LinkedIn Sales Navigator....
Facebook has trumped Google with their Like button. But, one thing Google has that Facebook doesn’t have is search market share. After all, Facebook is a noun and Google is a verb. When you are searching for information online you don’t “Facebook” it you Google...
Chris started blogging around 1998, when it was known as journaling. He wrote fiction stories and all kinds of stuff including fitness and health topics. He even wrote for a literary magazine while in school. But, Chris always knew that writing was not a...
If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a...
Justin Levy wrote this book from a marketer’s perspective, not from a user’s perspective. He helps marketers understand how to harness the marketing potential of the large population on Facebook, with 500 million and counting. The book offers both high level strategy guidance and fifteen...