The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions...
Katie Roberts packs a ton of insights into this podcast episode. Learn how Laureate International Universities manages the entire student lifecycle from prospect to student through alumni, through social media....
A brand's audience is producing potentially millions of signals every day on social networks about what they care about. With social listening technology social media data can stand alongside traditional research methods like focus groups to measure opinions and sentiment....
Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice....
BMC Software's social business journey has C-Suite support. Their REACT team searches and finds stories around the clock for rapid creation and publishing of content around relevant industry news. Learn more....
A white paper published by Mention unveils learnings from 1 billion online brand mentions. About 76% of mentions were neutral, 17% were positive and 6% were negative. The takeaway is that customer service has gone social. Learn more...
Autodesk, a 30 year old design and engineering software company, shifted from engaging the customer on social in an ad hoc and experimental manner to a much more targeted and intentional manner through storytelling at scale....
Brands are under increasing pressure to deliver a great experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to...
A multi-author blog is a destination. With a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Learn...
Most businesses don't have a content marketing strategy. Joe Pulizzi and Robert Rose discuss the magic of a documented content marketing strategy. Learn more...