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Podcast

GM Drives with Social Media

In the summer of 2009 GM faced a huge branding challenge. People had not been talking about GM products because of all the attention to their bankruptcy. They decided to invite 100 journalists to show them what’s coming in the product pipe over the next...

Mar 23, 2010
Podcast

Media Heaven on Earth Meets Internet Marketing

Full Sail University has a 30 year track record of delivering education to students who are passionate about working in the entertainment and media industries. Its mission is to stay abreast of changing technology in the entertainment and media industry while staying focused on the...

Feb 24, 2010
Podcast

B2B Buzz Marketing with Paul Dunay

Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics...

Feb 05, 2010
Podcast

John Jantsch Duct Tape Marketing a Lesson in Branding

John Jantsch, calls himself a 25 year overnight success. After spending some time with him, I understand his point. John started his own marketing agency about 22 years ago which he started after spending some time working for one. The first few years his agency...

Dec 19, 2009
Podcast

Podcasting for your Business: Interview with Chuck Palm

Chuck Palm is Chief Podcasting Officer at the Internet Podcasting Network (IPN). Chuck helps businesses get set up with podcasting strategies, creates, edits and hosts podcast shows for their clients. Check out the interview with Chuck on podcasting for your business. ...

Oct 03, 2009
Podcast

SEO and Content Marketing

SEO and content marketing are inter-related. To have an effective SEO strategy you must have a strong content marketing strategy. This blog post and podcast provides terrific examples. ...

Aug 08, 2009
Podcast

Marketing Operations 2.0: Interview with Gary Katz

Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization. ...

Aug 01, 2009
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