Justin Levy wrote this book from a marketer’s perspective, not from a user’s perspective. He helps marketers understand how to harness the marketing potential of the large population on Facebook, with 500 million and counting. The book offers both high level strategy guidance and fifteen...
Chris has some frank advice for all of us. Privacy settings are meaningless. He says don’t put anything on the Internet you don’t want people to know about. Nothing is private online (including your underwear size if you publish it). There is no such...
Those of us born before 1985 are digital immigrants. The public Internet as we know it was created during our lifetime. On the other hand, digital natives grew up using the Internet. For digital immigrants, we must figure out which tools work best to build...
Dr. Mac fell in love with the idea of helping the chiropractic profession. Dr. Tod Ozborne inspired him when he said that when you treat patients, you can only impact the patients you treat. But, by teaching chiropractors to market themselves more effectively he can...
I recently gave a presentation at Tech Summit that was very well received. Here is a link to my slides for this presentation. Additionally, I recorded a podcast to share it with you. Below are the highlights with more detail covered in the podcast....
I recently attended and spoke at the Internet & Technology Conference, (aka TechSummit) June 22nd and 23rd in Orlando. I managed to connect with nine of the speakers for this podcast. I asked each of the speakers to summarize the key points from their talk....
I roamed the exhibit floor at coolTECH 2010 where I interviewed several of the entrepreneurs, inventors and existing companies showing off their cool technology. coolTECH is one of three signature annual events hosted by the Tampa Bay Technology Forum, aka TBTF, of which I’m...
Facebook Marketing an Hour a Day is a practitioner's guide for Facebook marketing. While other books are feature centric (which isn't a bad thing), this book serves as a step-by-step roadmap for marketers. It's written for people who've been given a directive to use Facebook...
David focused his plan on building two aspects of a client relationship - professional credibility and social credibility. LinkedIn is the platform to build professional credibility along with his blog. David is not a technology guy. So, when he decided to start blogging, he went...
The strategic objective set was to create a consumer engagement platform. The hospital does an excellent job of taking care of sick people. It's recognized as one of America's Best Hospitals by U.S. News & World. They set out to transfer that persona to outside...