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Marketing Operations 2.0: Interview with Gary Katz

Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization. ...

Internet Marketing – Common Mistakes to Avoid

[display_podcast] Download or click the play button above to listen to this podcast.  You can also subscribe in iTunes in the right side navigation.  Below are the Podcast show notes: Common Mistakes to Avoid in Internet Marketing - Oct. 2007 Not understanding the difference between Search Engine Optimization (SEO)...

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