Most sales leaders recognized that sales people are using tools like LinkedIn to connect with decision-makers. For many companies, however, only a small percentage of high performers go beyond the basics and actually turn those connections into clients. These sales superstars are leading the field, making...
Social selling has grown as smart sales people learned how to leverage their online networks to promote sales. However, this "bottom-up" approach is not sustainable. Without standards, training, and management - your company's brand and sales process is whatever each individual sales rep decides it...
Advanced Content Sharing Techniques for Social Selling Success (30 min) from The Sales Foundry on Vimeo. As a sales person, prospecting has always been a big part of your job. But today clients don't want to be sold. They want to buy from people who know...
Liz and I interview Todd in a revealing conversation where he takes us behind the scenes to reveal how their Conversation Marketing strategy has realized the full potential of advocacy. Todd explains how EMC’s external community engagement has increased 60% year over year. Wow!...
One of the things I love about interviewing people on my Social Selling Superstars podcast is that they turn me onto cool new applications. My December guest Marshall Kirkpatrick, CEO of a Little Bird, told me about an app called Refresh. Â It is a mobile...
 Aligning marketing and sales is the key to implementing a successful social selling program across an enterprise. Sales people are already leveraging social selling techniques to gather intelligence, build relationships, and share content to attract customers. But content creation and sharing are not natural functions for sales...
I just read Joanne Black's latest book, Pick Up The Damn Phone -How People, Not Technology, Seal The Deal. This is a great book for salespeople wondering how much effort to put into social media. It describes how to balance social media activities with traditional selling...
3 Steps to Creating a Social Selling Culture from The Sales Foundry on Vimeo. A successful selling culture doesn't happen by accident. There's only so much individual sales reps can do. Because tools like LinkedIn and Twitter are free, social savvy sales people can reach more people...
Social Selling Management New Reporting Tools for Linkedin Sales Navigator from The Sales Foundry on Vimeo. I presented a very popular video on the LinkedIn Sales Navigator program. I covered key features and did a pretty good walk through of just how to use it. In...
Inbound Marketing Using LinkedIn from The Sales Foundry on Vimeo.Most sales people only use LinkedIn as a tool for Outbound Prospecting. But did you know that LinkedIn can be one of the most effective tools for Inbound Marketing? This is a NOT TO BE MISSED webinar...