Social media is a mainstream medium of engagement and communication in business. It has fundamentally changed the traditional marketing paradigm in B2B companies. Year after year the Edelman Trust Barometer Report states that content delivered through employee engagement is the most trusted source of information. The C-Suite places more demands on the CMO...
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Stacey DePolo, Social Advocacy Manager at GoDaddy, reveals how she was able to turn the brand's image around from a hated brand to a respected brand through their advocacy programs....
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Turner Roach, Social Media Marketing Manager at Deloitte, reveals how they went from zero to more than 7,000 employees in their employee Ambassador Program, and the impact their participation has had on website traffic....
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Casey Hall, Head of Social Media for Business Communications at Thomson Reuters reveals how they use best practices to enable employees to use social media....
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Lauren Friedman, Head of Social Business Enablement at Adobe, explains their approach to social media through governance, innovation and enablement....
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Tristan Bishop, Senior Director of Social Media Marketing at Informatica discusses their approach to engaging employees to share their company story and how they create a buzz about company events....
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Bernie Borges recaps the stories of 20 podcast guests from 2016 and reveals what's coming to the Social Business Engine podcast in 2017....
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Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink, discusses how their employee advocacy program is progressing and how they're activating employees to share more....
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The traditional marketing paradigm is obsolete. B2B companies must motivate employees to engage in social media to create more authentic engagement and lead generation. ...
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Sandy Adam, Global Social Media Marketing Manager at ANSYS, Inc. discusses how they are showcasing their employees' engineering expertise through an employee advocacy program....
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