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Modern Marketing Engine Podcast Sales Enablement

Employee Advocacy is The New Marketing Paradigm

The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.

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Sales Enablement

Social Employees as Brand Ambassadors

Loyal employees understand the value of being socially active on behalf of their employer. However, a divide has existed between the brand (the employer) and the employee, whose reluctance to advocate for their employer was largely motivated by fear….Catch the interview with Sebastian Rusk.

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Sales Enablement

Building Communities into Enterprise Social Business

Bernie Borges speaks with David Spinks, CEO of CMX Media, a Community Building event and online publication company that helps enterprises understand what it means to build a brand through community.

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Modern Marketing Engine Podcast Sales Enablement

The Why and How of Social Business Governance

Ed Terpening, Senior Consultant at Altimeter Group reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.

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Modern Marketing Engine Podcast Sales Enablement

7 Digital Marketing Skills Needed in a Social Business

Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.

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Sales Enablement

Breaking Down Silos in the Enterprise Through Social

Nick Cicero from Expion, reveals the biggest trend in social business. Nick says it’s all about scaling, and breaking down the corporate silos. Each department in an enterprise is thinking about how they can use social productively. Catch the full interview with Nick.

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Modern Marketing Engine Podcast Sales Enablement

The Magic of the Connected Enterprise

The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions through a collaborative workforce.

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Sales Enablement

Humana Employees Buzz’d Over Enterprise Social Network

Humana has implemented an enterprise social network (ESN) they call Buzz, to streamline communication and collaboration among its 50,000 employees. On this episode, Jeff Ross, Community Manager at Humana explains their process to implement an ESN, powered by Socialcast and the business results.

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Modern Marketing Engine Podcast Sales Enablement

How to Build an Employee Advocacy Program

Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.

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Modern Marketing Engine Podcast Sales Enablement

The Rise of Social Experience Management

Brands are under increasing pressure to deliver a great experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. Learn more…