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The 5 Pillars of a Social Business

In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn't cut it. The modern business understands this. The modern business is a social business....

EMC Employee Brand Advocates Ignite Conversation

In episode 5, the second part of my interview with Todd Forsythe of EMC, he reveals how they started building their internal community about five years ago. Through a Jive-powered community, they started out very simple by creating push-button, social ready content. Today, their 48,000...

Conversation Marketing: EMC’s Community Network

Liz and I interview Todd in a revealing conversation where he takes us behind the scenes to reveal how their Conversation Marketing strategy has realized the full potential of advocacy. Todd explains how EMC’s external community engagement has increased 60% year over year. Wow!...

Book Review: Pick Up the Damn Phone

I just read Joanne Black's latest book,  Pick Up The Damn Phone -How People, Not Technology, Seal The Deal. This is a great book for salespeople wondering how much effort to put into social media. It describes how to balance social media activities with traditional selling...

Is Linkedin Sales Navigator Worth the Added Cost?

Social Selling Management New Reporting Tools for Linkedin Sales Navigator from The Sales Foundry on Vimeo. I presented a very popular video on the LinkedIn Sales Navigator program. I covered key features and did a pretty good walk through of just how to use it. In...

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