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Modern Marketing Engine Podcast Sales Enablement

How to Turn Employees into Brand Advocates

Employee advocacy is borne from culture, not technology. It’s difficult to make a culture shift. It’s like a blood disease. It’s difficult to convince senior leadership to change. Such change typically occurs over a period of years. Sometimes employees leave if a culture shift takes too long to change. Read more…

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Modern Marketing Engine Podcast Sales Enablement

How to Develop an Enterprise Social Media Policy

Justin Levy is Director of Social Marketing at Citrix Systems. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 employees across six languages. The policy has become mandatory under the corporate compliance program which is required by all employees. Learn how he did it…

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Sales Enablement

The 5 Pillars of a Social Business

In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.

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Sales Enablement

EMC Employee Brand Advocates Ignite Conversation

In episode 5, the second part of my interview with Todd Forsythe of EMC, he reveals how they started building their internal community about five years ago. Through a Jive-powered community, they started out very simple by creating push-button, social ready content. Today, their 48,000 global workforce can account for as much as 6% social share of voice.

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Modern Marketing Engine Podcast Sales Enablement

Solving The Digital Marketing Talent Gap

In this episode, I discuss with Aaron key findings from The State of Digital Marketing Talent report. This episode is sponsored by Crimson Hexagon.

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Sales Enablement

Conversation Marketing: EMC’s Community Network

Liz and I interview Todd in a revealing conversation where he takes us behind the scenes to reveal how their Conversation Marketing strategy has realized the full potential of advocacy. Todd explains how EMC’s external community engagement has increased 60% year over year. Wow!

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Sales Enablement

Lightning Strikes on the Social Business Journey

On the first episode you’ll meet James Royer, Director of Digital and Social Media at the Tampa Bay Lightning. Learn how the Lightning converts fans into brand advocates and drives loyalty, ticket sales and merchandise sales.