Category: Sales Enablement

Eric_Nystrom
Bernie Borges

How to Unlock the Power of Employee Advocacy

Your buyers are more likely to respond to online engagement with your employees as compared to online engagement with your “company logo.” This episode with Eric Nystrom from EveryoneSocial hones in on how to develop and roll out an employee advocacy program.

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Amy Heiss - Dell Social Media - Social Business Engine Podcast
Bernie Borges

SMaC U Leads to Social Influence at Dell

Amy Heiss is the Global Program Manager for Social Media Training and Activation at Dell. Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can create tangible business value when using social.

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Two women standing next to each other in a black and white photo.
Bernie Borges

Cisco’s Social Recruiting Superheroes

With over 90% of recruiters using social media, more of us are fishing from the same pond to source top talent. Find out how Cisco is empowering their talent acquisition team to use social as a personal and professional development tool, and the astounding results they’ve seen in just one month.

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Bernie Borges, Social Business Engine
Bernie Borges

Employee Advocacy is The New Marketing Paradigm

The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.

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Social Employees as Brand Ambassadors

Loyal employees understand the value of being socially active on behalf of their employer. However, a divide has existed between the brand (the employer) and the employee, whose reluctance to advocate for their employer was largely motivated by fear….Catch the interview with Sebastian Rusk.

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Ed Terpening: Altimeter Group
Bernie Borges

The Why and How of Social Business Governance

Ed Terpening, Senior Consultant at Altimeter Group reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.

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