Category: Sales Leadership

102_bill_jensen
Bernie Borges

Five Choices We Make to Be Future Strong

Bill Jensen discusses his new book, Future Strong, and explains why the disruptive economy requires a workforce that is future strong, and exactly what that means to each of us individually and to brands around the world.

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Keisha Washington Headshot
Bernie Borges

How a 70 Year Old Brand Speaks Social

Ken Schneider is head of social media at U-Haul where they have evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Discover how U-Haul regularly experiments with channels and content, and how they measure what’s working for the brand.

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6 Audacious Digital Marketing Predictions for 2016

Chad Pollitt is Co-Founder and VP of Audience at Relevance. Chad explains his predictions as published in the Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing industry events and a top 20 CMO Influencer, a newly minted adjunct professor of digital marketing at Indiana University and a former U.S. Army Commander.

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Abby_Euler_IBM
Bernie Borges

Why Recruitment is Marketing

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.

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