Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.
Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.
How the online Support Communities at SAS play a pivotal role in their customer support strategy while adding marketing value to SAS. Chris Hemedinger and Shelley Sessoms share behind-the-scenes insight on how they encourage interaction and keep their users up to date within the community.
Why would you even follow a company in the first place? That’s a good question. And one I’m happy to answer. If you’re in B2B
When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.
Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation.
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges.
How Whole Foods Market aligns their core values with social media through a hyper-local social media plan.
How Frog’s Leap Winery stays true to their brand by listening on social media to determine what content to post and how to deepen the connection to their customer.
Recorded in the Buzzsprout booth at Podcast Movement, Matt Miller and Scott Beebe discuss the benefits of podcasting and the steps to starting a company podcast.
Walmart’s Senior Director of Digital Communications, Chad Mitchell explains how their new blog – Walmart Today – was launched and how it’s focused on telling stories about the things that matter to their customer.
NASA’s Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts.
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