Medtronic Diabetes’ social business strategy focuses on authentic customer engagement to drive loyalty and advocacy through a team of people that span communications, customer service, compliance and legal.
Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships.
Interview with Zena Weist, Strategy Director at LevelFive, on location at the Integrated Marketing Summit in Kansas City. Tune in to discover two ways organizations can measure the ROI of social media in today’s modern business.
Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results.
Lauren Teague, Social Media Manager at PGA TOUR reveals how focused they are on learning who their fans are and why they follow the PGA TOUR. Lauren’s team strives to understand how fans use their content in order to get smarter about who their fans to engage them more effectively.
Social data is used to drive student lifecycle decisions at Laureate International Universities. Watch this video interview with Katie Roberts to learn how.
Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it’s about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with the consumer.
In my continuing series of interviews with smart people at the popular social media conference, Social Fresh East, I sat down with Chris Moody, Director, Content Marketing & Social Media, Oracle Marketing Cloud.
Are you on LinkedIn? Here are four ways to begin deriving value from your LinkedIn connections.
Erica Campbell Byrum started on social at Homes.com in 2006 with limited support from management. As her business case grew with data proving bottom line results, she got buy-in to expand her social efforts and eventually, she launched a new social business offering that monetizes social for Homes.com and ForRent.com.
Katie Roberts packs a ton of insights into this podcast episode. Learn how Laureate International Universities manages the entire student lifecycle from prospect to student through alumni, through social media.
A brand’s audience is producing potentially millions of signals every day on social networks about what they care about. With social listening technology social media data can stand alongside traditional research methods like focus groups to measure opinions and sentiment.
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