Jason Keath, founder and CEO of Social Fresh shares his insights on the social media industry. Social Fresh East and West are annual events where hundreds of marketers gather to hear from speakers from brands and agencies to share tips, strategies, ideas and inspirations to help all attendees become smarter and more effective in their use of social media in business.
Autodesk, a 30 year old design and engineering software company, shifted from engaging the customer on social in an ad hoc and experimental manner to a much more targeted and intentional manner through storytelling at scale.
A multi-author blog is a destination. With a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Learn more…
Carole Baskin of Big Cat Rescue, a non-profit big cat sanctuary, is on a mission to outlaw private ownership of big cats. Learn how she’s doing it through social.
If you and your social media department are not properly using monitoring and scheduling tools as part of your social media strategy, then you are probably doing a lot more work than necessary, while also probably not catching everything.
How T-Mobile used predictive social analytics powered by Viralheat to find the right customers for a VoIP B2B product launch. Tune in to learn how…
Deloitte’s social business adoption has been building globally. Deloitte Global’s Social Media Manager, Janet Chang shares the journey on this podcast. Tune in.
Most content is dumb. It doesn’t have information that would facilitate moving around to different devices to meet the unique needs of the consumer. Intelligent content is getting the right content to the right customer, at the right time on the device they are using in the moment. It’s content that machines and humans can both understand. Learn more…
Ian Cleary is widely recognized as a social media tools expert. On this episode, I had a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn’t like and why. Tune in to learn something new!
In this episode, Bernie and Paul Roetzer discuss the challenge marketers face harnessing marketing technology. You’ll learn why marketers struggle with it and our suggestions to resolve this gap.
When a brand doesn’t have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and severely handicaps a brand’s ability to measure ROMI.
An internal social culture breeds trust and advocacy. Providing the culture and tools for employees to become brand advocates is a process that calls for tools, commitment and a culture of collaboration.
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