Bernie and Andrew Davis discuss how marketers can measure social business results. Tune in to learn how to measure backwards from revenue. By listening to this episode, you can say that you’ve “been Drewed.”
Five years ago, EMC set out to build a community of people that could benefit each other in many ways. The EMC Community Network, powered by Jive Software, enables people to seamlessly connect. This customer advocacy program has delivered many tangible business benefits to EMC.
By definition, a social business is data driven. So, why do so many marketers struggle with being data driven? The IBM Global CMO study points out that over 70% of CMOs struggle with the explosion of data. Why?
What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers.
Whether a business has 5 or 50,000 employees it can not staff a big enough marketing department. To reach its marketing potential each business must achieve passion among its domain experts and become a social business. When they achieve this mindset, reaching its marketing potentials are possible.
This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!
One of the most important criteria of a social business is executive level participation. Simply stated when the C suite gets it, the organization is well positioned to become a social business.
The mindset that the corporate brand is the only “brand” asset has been obsoleted in the digital age. Employees can develop a valuable brand that can be “shared” with the corporate brand. Department leaders need to embrace the fact that marketing is not a department and be an enthusiastic partner in the planning process with the CMO.
A social business doesn’t measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility.
Consumers have expectations from brands today they didn’t have just five years ago. Marketing executives need to have keen insight into the most effective ways to reach and engage their audience and turn them into loyal and raving customers. Following are four marketing paradigms every marketing executive should embrace or risk losing customer preference to competitors who embrace these marketing paradigms.
The reality is that email and bulletin board services (BBS) should be credited with the foundation to the social media revolution of the 2000’s. Prior to that we didn’t have the digital culture, aka mindset, of communicating and engaging through online services…As you ponder the 40 year history of social media, consider your business’ path to becoming a social business by embracing social marketing.
Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.
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