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Modern Marketing Engine Podcast Sales Leadership

Analyzing the Value of Social Media in B2B

Carlos Gil, Head of Social Media Marketing at BMC Software, shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations.

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Modern Marketing Engine Podcast Sales Leadership

Getting a Seat at the Breakfast Table through Transparent Communication

Rick Wion, Senior Director of Consumer Engagement, discusses the Kellogg Company’s digital strategy through their web property openforbreakfast.com, and how he is leading the movement toward transparent communication at Kellogg.

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Sales Leadership

The Engaged Leader – A Strategy for Your Digital Transformation

Charlene Li, CEO of Altimeter Group, overviews her latest book, The Engaged Leader, and provides actionable advice for leaders to be engaging and comfortable in their digital transformation.

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Sales Leadership

LETS GET READY TO BATTLE!!! CIO vs. CMO

I’ve been asked to host the PGi iMeetLive Show for the third time! Let me tell you – this is a must REGISTER for event, which begins on July 29, 2015, @ 11am PST/2pm EST!  The topic: Wow. You don’t want to miss this if you are in Marketing or within IT…   It’s no secret that CIO’s and CMO’s […]

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Sales Leadership

Entering the Mind of an Executive IT Buyer

I am so excited! On April 16, 2015 at 11am PST/2pm EST, I will have the great honor and privilege to host a panel discussion with the nation’s leading IT executives from our San Francisco, CA studio! We will be simultaneously broadcasting the session as a webcast (http://bit.ly/1xw6SUp) worldwide using iMeetLive!  It is truly an […]

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Modern Marketing Engine Podcast Sales Leadership

Why the Modern CMO is Like a Mutual Fund Manager

Jim Williams, Vice President of Marketing at Influitive discusses the role of the modern CMO and reveals how to impact revenue growth by building a team of internal and external advocates.

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Modern Marketing Engine Podcast Sales Leadership

6 Audacious Digital Marketing Predictions for 2016

Chad Pollitt is Co-Founder and VP of Audience at Relevance. Chad explains his predictions as published in the Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing industry events and a top 20 CMO Influencer, a newly minted adjunct professor of digital marketing at Indiana University and a former U.S. Army Commander.

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Modern Marketing Engine Podcast Sales Leadership

Why Recruitment is Marketing

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.

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Modern Marketing Engine Podcast Sales Leadership

How to Harness Content and Social Media to Drive Business Value

Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.

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Sales Leadership

Creating the Secret Sauce for Your Brand Ambassador Program

Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.