Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation....
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges....
How Whole Foods Market aligns their core values with social media through a hyper-local social media plan....
Recorded in the Buzzsprout booth at Podcast Movement, Matt Miller and Scott Beebe discuss the benefits of podcasting and the steps to starting a company podcast....
Walmart's Senior Director of Digital Communications, Chad Mitchell explains how their new blog - Walmart Today - was launched and how it's focused on telling stories about the things that matter to their customer....
NASA's Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts....
The employees who live and breath your company's brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer....
LinkedIn Marketing Solutions' Global Content Leader, Jason Miller, discusses how brands can leverage LinkedIn for content marketing....
Dan Evans, Social Marketing Director for the United States Marine Corp, discusses their simplistic social media strategy for talent acquisition. Dan also talks about the mobile training program he is innovating for over 1,000 USMC recruiters....
I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and...