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3 Reasons B2B Digital Transformation is Here to Stay

Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation....

Shaking Up Your Business through Social Media

I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and...

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