Here are some steps from VIveka von Rosen to make sure the marketing and sales team are focusing on the same buyer persona.

Today’s buyers have changed, and today’s sellers need to change as well. Digital sales coaching can accelerate your success.

I look forward to seeing LinkedIn be the professional network of choice for many years to come. The Microsoft acquisition should provide the boost it needs to achieve this goal.

My take away from Dell EMC World 2016 is that to effectively harness digital and social technologies externally in your marketplace, it’s imperative to be effective at it internally. Whether you’re a large brand or a small brand, the technologies exist at any budget level to harness both internal and external digital transformation.

As a former sales leader, I know all too well the challenges I faced while hiring sales reps for my team. Whether it was processes

Understand the “Why” of your co-workers behavior, help them achieve their personal vision, and learn how to motivate your employees!

There’s a MYTH floating around, and it’s time we address it head on. You have this THING you want to do. And you tell yourself

There are times we need to look at our self and ask, are we hungry for success? Do we quit after the first couple of No’s? Here’s a guide to staying hungry!

Let’s face it.  It’s Monday.  And hopefully you had an amazing weekend, which makes rolling into work that much more of a challenge!  It also

The information you’re using to market your site is very valuable to hackers. Here are a few things you can do to make sure that as you’re trying to generate more exposure, you’re not selling out to criminals.

Leaders help themselves and others to do the right things.  They set direction, build an inspiring vision, and create something new.  Leadership is about mapping

I’ve been asked to host the PGi iMeetLive Show for the third time! Let me tell you – this is a must REGISTER for event, which begins on

I am so excited! On April 16, 2015 at 11am PST/2pm EST, I will have the great honor and privilege to host a panel discussion

Why would you even follow a company in the first place? That’s a good question. And one I’m happy to answer. If you’re in B2B

Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation.

eShare is a direct response marketing system geared primarily for B2C marketers. Typical users of eShare may include retailers, restaurant chains, catalog marketers, automotive dealers, politicians and any marketer that needs to reach large numbers of consumers through direct response marketing campaigns with a specific offer desiring a measurable revenue outcome.

Jason Keath, founder and CEO of Social Fresh shares his insights on the social media industry. Social Fresh East and West are annual events where hundreds of marketers gather to hear from speakers from brands and agencies to share tips, strategies, ideas and inspirations to help all attendees become smarter and more effective in their use of social media in business.

Erica Campbell Byrum started on social at Homes.com in 2006 with limited support from management. As her business case grew with data proving bottom line results, she got buy-in to expand her social efforts and eventually, she launched a new social business offering that monetizes social for Homes.com and ForRent.com.

In my continuing series of interviews with smart people at the popular social media conference, Social Fresh East, I sat down with Chris Moody, Director, Content Marketing & Social Media, Oracle Marketing Cloud.

Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it’s about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with the consumer.

Social data is used to drive student lifecycle decisions at Laureate International Universities. Watch this video interview with Katie Roberts to learn how.

Lauren Teague, Social Media Manager at PGA TOUR reveals how focused they are on learning who their fans are and why they follow the PGA TOUR. Lauren’s team strives to understand how fans use their content in order to get smarter about who their fans to engage them more effectively.

Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results.

Interview with Zena Weist, Strategy Director at LevelFive, on location at the Integrated Marketing Summit in Kansas City. Tune in to discover two ways organizations can measure the ROI of social media in today’s modern business.

Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships.

Interview with James Royer, Director of Digital & Social at the NHL’s Tampa Bay Lightning. Tune in as James discusses strategies and tactics to stay socially relevant during the off season.

The science versus the “art” of social, and what’s really important to the C-Suite when it comes to metrics