Bernie Borges

New Rules of Marketing Are Fun

David Meerman Scott is a globe trotting speaker and international best selling author. The New Rules of Marketing and PR is now in its sixth edition. More than 375,000 copies have sold in English, and it’s available in 29 languages. On this episode, David shares what’s new in the 6th edition and a secret sauce tactic to building awareness and drive leads.

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Mario Martinez Jr.

Digital Transformation for Everyone

My take away from Dell EMC World 2016 is that to effectively harness digital and social technologies externally in your marketplace, it’s imperative to be effective at it internally. Whether you’re a large brand or a small brand, the technologies exist at any budget level to harness both internal and external digital transformation.

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Mario Martinez Jr.

Dear Mom and Dad

Warning – Before you read this – grab a box of tissue. Our relationship has been defined by hard work and beating the odds. In

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never give up! never surrender!
Mario Martinez Jr.

The Myth of Success

There’s a MYTH floating around, and it’s time we address it head on. You have this THING you want to do. And you tell yourself

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Social Media Marketing
Meaghan

3 Ways to Effectively Use Social Media for Marketing

When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.

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Mario Martinez Jr.

3 Reasons B2B Digital Transformation is Here to Stay

Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation.

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Mario Martinez Jr.

Solving the Marketing Technology Gap

When a brand doesn’t have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and severely handicaps a brand’s ability to measure ROMI.

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EMC customer advocacy
Mario Martinez Jr.

Building the Business Case for Customer Advocacy

Five years ago, EMC set out to build a community of people that could benefit each other in many ways. The EMC Community Network, powered by Jive Software, enables people to seamlessly connect. This customer advocacy program has delivered many tangible business benefits to EMC.

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Mario Martinez Jr.

The Science of Data Driven Marketing

By definition, a social business is data driven. So, why do so many marketers struggle with being data driven? The IBM Global CMO study points out that over 70% of CMOs struggle with the explosion of data. Why?

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Mario Martinez Jr.

3 Reasons To Become a Social Business

What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers.

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Mario Martinez Jr.

Your Marketing Department is Not Big Enough

Whether a business has 5 or 50,000 employees it can not staff a big enough marketing department. To reach its marketing potential each business must achieve passion among its domain experts and become a social business. When they achieve this mindset, reaching its marketing potentials are possible.

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Mario Martinez Jr.

The Anatomy of a Social Business

This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!

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Marketing is Not a Department

The mindset that the corporate brand is the only “brand” asset has been obsoleted in the digital age. Employees can develop a valuable brand that can be “shared” with the corporate brand. Department leaders need to embrace the fact that marketing is not a department and be an enthusiastic partner in the planning process with the CMO.

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Freshspot Marketing Logo
Mario Martinez Jr.

5 Characteristics of a Social Business

A social business doesn’t measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility.

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Mario Martinez Jr.

Marketing Paradigm Shifts Embrace Them or Perish

Consumers have expectations from brands today they didn’t have just five years ago. Marketing executives need to have keen insight into the most effective ways to reach and engage their audience and turn them into loyal and raving customers. Following are four marketing paradigms every marketing executive should embrace or risk losing customer preference to competitors who embrace these marketing paradigms.

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old school computer - history of social media
Mario Martinez Jr.

40 Year History of Social Media

The reality is that email and bulletin board services (BBS) should be credited with the foundation to the social media revolution of the 2000’s. Prior to that we didn’t have the digital culture, aka mindset, of communicating and engaging through online services…As you ponder the 40 year history of social media, consider your business’ path to becoming a social business by embracing social marketing.

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Mario Martinez Jr.

Conference Marketing Lead Generation Tactics in the Digital Age

Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.

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Online Marketing Strategies
Mario Martinez Jr.

Online Marketing Strategies How Many Experts Required?

We’re all familiar with the humorous cliché “how many (fill in the blank) does it take to screw in a light bulb?” Obviously, most anyone can handle the mechanical task of inserting a light bulb into the appropriate receptacle. However, the light bulb itself has no value without a bevy of expertise from electricians, engineers and support personnel driving electricity to the socket. The same holds true for marketers in implementing online marketing strategies.

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Mario Martinez Jr.

B2B Social Media: 5 Steps to Developing a Strategy

Social media marketing is different for B2C (business to consumer) companies than it is for B2B (business to business) companies. Yet, there isn’t much written about the difference in developing a social media plan for a B2B compared to B2C company. So, I’m offering five steps for B2B companies to develop a winning social media strategy.

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Mario Martinez Jr.

Monetizing Social Media: Direct Response Marketing

eShare is a direct response marketing system geared primarily for B2C marketers. Typical users of eShare may include retailers, restaurant chains, catalog marketers, automotive dealers, politicians and any marketer that needs to reach large numbers of consumers through direct response marketing campaigns with a specific offer desiring a measurable revenue outcome.

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Social Media Marketing: The Good, Bad and Ugly

After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.

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Social Networking for Job Seekers

Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset of a Triathlete, Basic Social Networking Best Practices, Social Networking Like the Pros, Become an Entrepreneur and Good Enough Isn’t. Bernie’s slide presentation is available for download.

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Outbound Marketing Meets Inbound Marketing

Enthusem is the only outbound marketing system (that I know about) that truly combines personalized outbound marketing with inbound marketing strategies. The online attachment to a personalized card is the content which marries the outbound touch to the inbound contact. When someone receives my Enthusem card one of two things can happen. They can read the card and toss it. Or, they can read the card and visit the online attachment. In both cases, I’ve created some awareness for my brand. In the latter, I’ve created a lead which I can nurture.

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Developing a Social Media Marketing Strategy

One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.

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Bernie Borges

Measure Results From Revenue Backwards

Bernie and Andrew Davis discuss how marketers can measure social business results. Tune in to learn how to measure backwards from revenue. By listening to this episode, you can say that you’ve “been Drewed.”

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Bernie Borges

A Social Media Tools Roundup

Ian Cleary is widely recognized as a social media tools expert. On this episode, I had a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn’t like and why. Tune in to learn something new!

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Social Fresh East
Mario Martinez Jr.

Social Fresh East: Jason Keath

Jason Keath, founder and CEO of Social Fresh shares his insights on the social media industry. Social Fresh East and West are annual events where hundreds of marketers gather to hear from speakers from brands and agencies to share tips, strategies, ideas and inspirations to help all attendees become smarter and more effective in their use of social media in business.

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Scott Able the Content Wrangler
Bernie Borges

Intelligent Content is a Balance Sheet Asset

Most content is dumb. It doesn’t have information that would facilitate moving around to different devices to meet the unique needs of the consumer. Intelligent content is getting the right content to the right customer, at the right time on the device they are using in the moment. It’s content that machines and humans can both understand. Learn more…

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Mario Martinez Jr.

A Profitable Social Business Journey at Homes.com

Erica Campbell Byrum started on social at Homes.com in 2006 with limited support from management. As her business case grew with data proving bottom line results, she got buy-in to expand her social efforts and eventually, she launched a new social business offering that monetizes social for Homes.com and ForRent.com.

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Mario Martinez Jr.

Social Business Trends in the Enterprise

In my continuing series of interviews with smart people at the popular social media conference, Social Fresh East, I sat down with Chris Moody, Director, Content Marketing & Social Media, Oracle Marketing Cloud.

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Mario Martinez Jr.

Groupon’s Social @ Scale Journey

Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it’s about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with the consumer.

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Mario Martinez Jr.

Strengthening Fan Relationships at PGA TOUR Through Social

Lauren Teague, Social Media Manager at PGA TOUR reveals how focused they are on learning who their fans are and why they follow the PGA TOUR. Lauren’s team strives to understand how fans use their content in order to get smarter about who their fans to engage them more effectively.

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Carrie Kerpen at Social Fresh East
Mario Martinez Jr.

Navigating a Rapidly Changing Social Media Landscape

Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results.

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Mario Martinez Jr.

The ROI of Social Media

Interview with Zena Weist, Strategy Director at LevelFive, on location at the Integrated Marketing Summit in Kansas City. Tune in to discover two ways organizations can measure the ROI of social media in today’s modern business.

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Carla Meyer, Garmin Social Media Manager
Mario Martinez Jr.

Listening to the Customer at Garmin International

Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships.

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Bernie Borges

Storytelling at Scale @Autodesk

Autodesk, a 30 year old design and engineering software company, shifted from engaging the customer on social in an ad hoc and experimental manner to a much more targeted and intentional manner through storytelling at scale.

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Michael Brenner: The Coming Social Business Revolution
Bernie Borges

The Coming Social Business Revolution

Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.

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