Have you ever wondered how to do a LinkedIn SSI Check? Wonder no more! Your LinkedIn SSI is made easy to check and now with our Vengreso guide to INCREASE!
Jorge Solorio reveals how sales and marketing alignment has been made possible through his efforts in launching a web property for a product at Lubrizol.
Here are some steps from VIveka von Rosen to make sure the marketing and sales team are focusing on the same buyer persona.
Daniel Burrus discusses his latest book The Anticipatory Organization and explains why brands need to be anticipatory and stop reacting.
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play How can leaders like you leverage your opportunities and get into the best
What would it take for your sales team to adopt a streamlined approach to qualify sales leads? Find out on this episode of #SellingWithSocial w Elay Cohen!
Today’s buyers have changed, and today’s sellers need to change as well. Digital sales coaching can accelerate your success.
On this episode, Raviv Turner and Bernie Borges discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey.
What is the lost art of closing and how can mastering it help sales leaders like you? Imagine what it would do for you and
Scott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He
David Meerman Scott is a globe trotting speaker and international best selling author. The New Rules of Marketing and PR is now in its sixth edition. More than 375,000 copies have sold in English, and it’s available in 29 languages. On this episode, David shares what’s new in the 6th edition and a secret sauce tactic to building awareness and drive leads.
If you are a salesperson you likely have heard much about writing thought leadership content, salespeople should blog, sales should demonstrate industry expertise through writing.
What if Sales and Marketing teams could come into alignment? Learn about an exciting new solution called Vengreso on this episode of #SellingWIthSocial!
Don’t get left behind! Find out how you can catch the “video” wave and learn how to vlog like a boss on this episode of
Strategies For Closing Sales That Can Launch You Past Your Competition, with Gabe Larsen, Episode #20
Wouldn’t you like to get the edge on your competition when it comes to your closing sales strategies? What if you could position your modern
Many have said that AI is the biggest thing in technology EVER! The promise of AI powered systems to suggest qualified leads to a B2B salesperson is very exciting. AI will change the way we sell in B2B forever.
I’m super excited to introduce you to one person who has helped me face head on my own sales productivity problem with her latest book. Her name
Mario Martinez Jr. was interviewed for the LinkedIn Sales Blog to share his insights in social sales and what it takes to be successful. He has
I look forward to seeing LinkedIn be the professional network of choice for many years to come. The Microsoft acquisition should provide the boost it needs to achieve this goal.
In August, Mario Martinez Jr. was interviewed by Tavis Bucklin for Business Innovators Magazine. Tavis explored Mario’s extensive sales background, including what led him to build M3Jr
Very few professionals have achieved a 99/100 LinkedIn Social Selling Index score. Mario Martinez Jr. is one of those individuals. Mario has been identified as one of
According to Mario Martinez Jr., CEO of Vengreso and one of the leading experts in Social Selling, “The modern buyer has changed, but sales tactics
When you and your children are watching Monday Night Football or an episode of The Voice, the last thing you want them to see is
Virtually all Americans take on debt, whether in the form of a home mortgage or a car loan or credit cards. And no matter how
My take away from Dell EMC World 2016 is that to effectively harness digital and social technologies externally in your marketplace, it’s imperative to be effective at it internally. Whether you’re a large brand or a small brand, the technologies exist at any budget level to harness both internal and external digital transformation.
As a former sales leader, I know all too well the challenges I faced while hiring sales reps for my team. Whether it was processes
The information you’re using to market your site is very valuable to hackers. Here are a few things you can do to make sure that as you’re trying to generate more exposure, you’re not selling out to criminals.
Leaders help themselves and others to do the right things. They set direction, build an inspiring vision, and create something new. Leadership is about mapping
Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.
When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.
Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation.
Are you on LinkedIn? Here are four ways to begin deriving value from your LinkedIn connections.
If you and your social media department are not properly using monitoring and scheduling tools as part of your social media strategy, then you are probably doing a lot more work than necessary, while also probably not catching everything.
When a brand doesn’t have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and severely handicaps a brand’s ability to measure ROMI.
Five years ago, EMC set out to build a community of people that could benefit each other in many ways. The EMC Community Network, powered by Jive Software, enables people to seamlessly connect. This customer advocacy program has delivered many tangible business benefits to EMC.
What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers.
Whether a business has 5 or 50,000 employees it can not staff a big enough marketing department. To reach its marketing potential each business must achieve passion among its domain experts and become a social business. When they achieve this mindset, reaching its marketing potentials are possible.
This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!
One of the most important criteria of a social business is executive level participation. Simply stated when the C suite gets it, the organization is well positioned to become a social business.
The mindset that the corporate brand is the only “brand” asset has been obsoleted in the digital age. Employees can develop a valuable brand that can be “shared” with the corporate brand. Department leaders need to embrace the fact that marketing is not a department and be an enthusiastic partner in the planning process with the CMO.
Consumers have expectations from brands today they didn’t have just five years ago. Marketing executives need to have keen insight into the most effective ways to reach and engage their audience and turn them into loyal and raving customers. Following are four marketing paradigms every marketing executive should embrace or risk losing customer preference to competitors who embrace these marketing paradigms.
The reality is that email and bulletin board services (BBS) should be credited with the foundation to the social media revolution of the 2000’s. Prior to that we didn’t have the digital culture, aka mindset, of communicating and engaging through online services…As you ponder the 40 year history of social media, consider your business’ path to becoming a social business by embracing social marketing.
Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.
The corporate organization that embraces the benefits of employee personal branding with a plan, can reap significant benefits. Here’s a look at some of the key planning elements to harness the personal brand in the corporate workplace.
A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.
We’re all familiar with the humorous cliché “how many (fill in the blank) does it take to screw in a light bulb?” Obviously, most anyone can handle the mechanical task of inserting a light bulb into the appropriate receptacle. However, the light bulb itself has no value without a bevy of expertise from electricians, engineers and support personnel driving electricity to the socket. The same holds true for marketers in implementing online marketing strategies.
Social media marketing is different for B2C (business to consumer) companies than it is for B2B (business to business) companies. Yet, there isn’t much written about the difference in developing a social media plan for a B2B compared to B2C company. So, I’m offering five steps for B2B companies to develop a winning social media strategy.
eShare is a direct response marketing system geared primarily for B2C marketers. Typical users of eShare may include retailers, restaurant chains, catalog marketers, automotive dealers, politicians and any marketer that needs to reach large numbers of consumers through direct response marketing campaigns with a specific offer desiring a measurable revenue outcome.
On November 1st LinkedIn quietly launched a new feature for company profiles. A handful of companies were selected to be the first to display their products and services on their company profiles. LinkedIn is now in the process of rolling out this feature network wide.
After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.
Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset of a Triathlete, Basic Social Networking Best Practices, Social Networking Like the Pros, Become an Entrepreneur and Good Enough Isn’t. Bernie’s slide presentation is available for download.
Enthusem is the only outbound marketing system (that I know about) that truly combines personalized outbound marketing with inbound marketing strategies. The online attachment to a personalized card is the content which marries the outbound touch to the inbound contact. When someone receives my Enthusem card one of two things can happen. They can read the card and toss it. Or, they can read the card and visit the online attachment. In both cases, I’ve created some awareness for my brand. In the latter, I’ve created a lead which I can nurture.
One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.
There are several tools available to help marketers measure the effectiveness of their social media marketing efforts. Some of them include free tools like, Blogpulse,
Ian Cleary is widely recognized as a social media tools expert. On this episode, I had a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn’t like and why. Tune in to learn something new!
Jason Keath, founder and CEO of Social Fresh shares his insights on the social media industry. Social Fresh East and West are annual events where hundreds of marketers gather to hear from speakers from brands and agencies to share tips, strategies, ideas and inspirations to help all attendees become smarter and more effective in their use of social media in business.
Most content is dumb. It doesn’t have information that would facilitate moving around to different devices to meet the unique needs of the consumer. Intelligent content is getting the right content to the right customer, at the right time on the device they are using in the moment. It’s content that machines and humans can both understand. Learn more…
Erica Campbell Byrum started on social at Homes.com in 2006 with limited support from management. As her business case grew with data proving bottom line results, she got buy-in to expand her social efforts and eventually, she launched a new social business offering that monetizes social for Homes.com and ForRent.com.
Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it’s about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with the consumer.
How T-Mobile used predictive social analytics powered by Viralheat to find the right customers for a VoIP B2B product launch. Tune in to learn how…
Social data is used to drive student lifecycle decisions at Laureate International Universities. Watch this video interview with Katie Roberts to learn how.
Lauren Teague, Social Media Manager at PGA TOUR reveals how focused they are on learning who their fans are and why they follow the PGA TOUR. Lauren’s team strives to understand how fans use their content in order to get smarter about who their fans to engage them more effectively.
Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results.
A multi-author blog is a destination. With a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Learn more…
Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships.
Interview with James Royer, Director of Digital & Social at the NHL’s Tampa Bay Lightning. Tune in as James discusses strategies and tactics to stay socially relevant during the off season.
A brand’s audience is producing potentially millions of signals every day on social networks about what they care about. With social listening technology social media data can stand alongside traditional research methods like focus groups to measure opinions and sentiment.
Katie Roberts packs a ton of insights into this podcast episode. Learn how Laureate International Universities manages the entire student lifecycle from prospect to student through alumni, through social media.
Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.
Capella University has been around since the dawn of the Internet. In this podcast you’ll learn how they’re capitalizing on the rise of social media to connect 16,000 online students.
In this episode you’ll hear how Garrett Popcorn has grown from a Chicago mom & pop brand to an international powerhouse, and how they’re leveraging “hyper local” and user generated content to create a loyal fan base in every corner of the globe.
Gayle Weiswasser is the Vice President of Marketing and Social Media for Homesnap. On this podcast episode you’ll hear how Gayle used social media marketing to launch an innovative new real estate app. Tune in.