In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways...
The science versus the "art" of social, and what's really important to the C-Suite when it comes to metrics...
Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all?...
Interview with James Royer, Director of Digital & Social at the NHL's Tampa Bay Lightning. Tune in as James discusses strategies and tactics to stay socially relevant during the off season....
The evidence shows that social selling works. Then, why aren't more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all. ...
Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships....
The "marketing" that a brand performs through social technology is becoming ubiquitous. In other words, it's becoming less about the "media" and more about the "social." It's transitioning from "doing" social to "being" social as an enterprise. And, it's transforming the employee from an invisible...
Interview with Zena Weist, Strategy Director at LevelFive, on location at the Integrated Marketing Summit in Kansas City. Tune in to discover two ways organizations can measure the ROI of social media in today’s modern business....
Cynthya Peranandam from IBM Social Business and I discuss the five social ambitions being deployed in enterprises around the world as reported in the IBM Social Study titled Charting the Social Universe: How Social Ambitions Drive Business Impact. Cynthya explains and offers insight into each...
Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results....