Sales Leadership

VengresoSales Leadership (Page 20)
Carla Meyer, Garmin Social Media Manager

Listening to the Customer at Garmin International

Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships....

The ROI of Social Media

Interview with Zena Weist, Strategy Director at LevelFive, on location at the Integrated Marketing Summit in Kansas City. Tune in to discover two ways organizations can measure the ROI of social media in today’s modern business....

Carrie Kerpen at Social Fresh East

Navigating a Rapidly Changing Social Media Landscape

Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results....

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Groupon’s Social @ Scale Journey

Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it's about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with...

Social Business Trends in the Enterprise

In my continuing series of interviews with smart people at the popular social media conference, Social Fresh East, I sat down with Chris Moody, Director, Content Marketing & Social Media, Oracle Marketing Cloud....

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