Interview with James Royer, Director of Digital & Social at the NHL's Tampa Bay Lightning. Tune in as James discusses strategies and tactics to stay socially relevant during the off season....
Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead....
Medtronic Diabetes' social business strategy focuses on authentic customer engagement to drive loyalty and advocacy through a team of people that span communications, customer service, compliance and legal....
Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships....
Interview with Zena Weist, Strategy Director at LevelFive, on location at the Integrated Marketing Summit in Kansas City. Tune in to discover two ways organizations can measure the ROI of social media in today’s modern business....
Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results....
Lauren Teague, Social Media Manager at PGA TOUR reveals how focused they are on learning who their fans are and why they follow the PGA TOUR. Lauren's team strives to understand how fans use their content in order to get smarter about who their fans...
Social data is used to drive student lifecycle decisions at Laureate International Universities. Watch this video interview with Katie Roberts to learn how....
Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it's about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with...
In my continuing series of interviews with smart people at the popular social media conference, Social Fresh East, I sat down with Chris Moody, Director, Content Marketing & Social Media, Oracle Marketing Cloud....