I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and...
Discover Card's Head of Digital Customer Experience and Social Media, Dan Gingiss, and I explored the topic of customer experience as a major piece of marketing. Dan tells us how Discover is differentiating itself from other credit card companies with a strong social media presence...
Episode 63 with Safeway's Senior Social Media Marketing Manager, Paul Albright, focuses on the common obstacle of persuading the higher-ups to see the value of social media in business. Paul reveals the three approaches he used, and the one that worked for him at Safeway....
On Episode 61 Alan Belniak, the Principal Social Media Manager at The MathWorks explains how he is winning over the skeptics and encouraging employees to embrace social for business outcomes....
Gayle Weiswasser is the Vice President of Marketing and Social Media for Homesnap. On this podcast episode you'll hear how Gayle used social media marketing to launch an innovative new real estate app. Tune in....
In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways...
The science versus the "art" of social, and what's really important to the C-Suite when it comes to metrics...
Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all?...
Interview with James Royer, Director of Digital & Social at the NHL's Tampa Bay Lightning. Tune in as James discusses strategies and tactics to stay socially relevant during the off season....
The evidence shows that social selling works. Then, why aren't more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all. ...