Bernie Borges interviews Carla Meyer, Head of Social Media at Garmin International, at the Integrated Marketing Summit in Kansas City. Carla shares the growth in their use of social to engage with customers to better understand their relationships....
The "marketing" that a brand performs through social technology is becoming ubiquitous. In other words, it's becoming less about the "media" and more about the "social." It's transitioning from "doing" social to "being" social as an enterprise. And, it's transforming the employee from an invisible...
Interview with Zena Weist, Strategy Director at LevelFive, on location at the Integrated Marketing Summit in Kansas City. Tune in to discover two ways organizations can measure the ROI of social media in today’s modern business....
Cynthya Peranandam from IBM Social Business and I discuss the five social ambitions being deployed in enterprises around the world as reported in the IBM Social Study titled Charting the Social Universe: How Social Ambitions Drive Business Impact. Cynthya explains and offers insight into each...
Carrie Kerpen, CEO at Likeable Media discusses how brands have to be willing to adapt to rapid changes when sharing their message across social channels. Carrie shares how having a data-driven marketing mindset can be challenging but is key in order to get results....
Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach....
Lauren Teague, Social Media Manager at PGA TOUR reveals how focused they are on learning who their fans are and why they follow the PGA TOUR. Lauren's team strives to understand how fans use their content in order to get smarter about who their fans...
Social data is used to drive student lifecycle decisions at Laureate International Universities. Watch this video interview with Katie Roberts to learn how....
Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it's about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with...
In my continuing series of interviews with smart people at the popular social media conference, Social Fresh East, I sat down with Chris Moody, Director, Content Marketing & Social Media, Oracle Marketing Cloud....