Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach....
Listen in as Laura Mansfield addresses the pressing need for change in the way that brands approach their content marketing. She also shares PAGATIM's positioning to provide a concierge experience in audio content marketing....
Lauren Teague, Social Media Manager at PGA TOUR reveals how focused they are on learning who their fans are and why they follow the PGA TOUR. Lauren's team strives to understand how fans use their content in order to get smarter about who their fans...
Social data is used to drive student lifecycle decisions at Laureate International Universities. Watch this video interview with Katie Roberts to learn how....
Even as social media platforms and web services are evolving the way content is delivered to consumers, email remains the one proven content delivery vehicle that works for all types of businesses. In addition, email yields a much higher percentage of end-user content interaction compared...
Paul Matson, head of social media at Groupon describes that their social strategy is no longer about buzz. Rather it's about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with...
Nick Robinson, the Digital Strategy Manager at SAP North America, shares the social business journey of SAP, including where they've been, where they are and where they are headed. Tune in...
In my continuing series of interviews with smart people at the popular social media conference, Social Fresh East, I sat down with Chris Moody, Director, Content Marketing & Social Media, Oracle Marketing Cloud....
Are you on LinkedIn? Here are four ways to begin deriving value from your LinkedIn connections....
Erica Campbell Byrum started on social at Homes.com in 2006 with limited support from management. As her business case grew with data proving bottom line results, she got buy-in to expand her social efforts and eventually, she launched a new social business offering that monetizes...