Sales Leadership

VengresoSales Leadership (Page 22)

Solving the Marketing Technology Gap

When a brand doesn't have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and...

EMC customer advocacy

Building the Business Case for Customer Advocacy

Five years ago, EMC set out to build a community of people that could benefit each other in many ways. The EMC Community Network, powered by Jive Software, enables people to seamlessly connect. This customer advocacy program has delivered many tangible business benefits to EMC. ...

The Science of Data Driven Marketing

By definition, a social business is data driven. So, why do so many marketers struggle with being data driven? The IBM Global CMO study points out that over 70% of CMOs struggle with the explosion of data. Why?...

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