Sales Leadership

VengresoSales Leadership (Page 23)

3 Reasons To Become a Social Business

What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers....

Your Marketing Department is Not Big Enough

Whether a business has 5 or 50,000 employees it can not staff a big enough marketing department. To reach its marketing potential each business must achieve passion among its domain experts and become a social business. When they achieve this mindset, reaching its marketing potentials...

The Anatomy of a Social Business

This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey...

Marketing is Not a Department

The mindset that the corporate brand is the only "brand" asset has been obsoleted in the digital age. Employees can develop a valuable brand that can be "shared" with the corporate brand. Department leaders need to embrace the fact that marketing is not a department...

Freshspot Marketing Logo

5 Characteristics of a Social Business

A social business doesn't measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility. ...

Marketing Paradigm Shifts Embrace Them or Perish

Consumers have expectations from brands today they didn't have just five years ago. Marketing executives need to have keen insight into the most effective ways to reach and engage their audience and turn them into loyal and raving customers. Following are four marketing paradigms every...

old school computer - history of social media

40 Year History of Social Media

The reality is that email and bulletin board services (BBS) should be credited with the foundation to the social media revolution of the 2000's. Prior to that we didn't have the digital culture, aka mindset, of communicating and engaging through online services...

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