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Sales Leadership

Your Marketing Department is Not Big Enough

Whether a business has 5 or 50,000 employees it can not staff a big enough marketing department. To reach its marketing potential each business must achieve passion among its domain experts and become a social business. When they achieve this mindset, reaching its marketing potentials are possible.

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Sales Leadership

The Anatomy of a Social Business

This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!

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Sales Leadership

5 Ways Executives Can Participate in Social Business

One of the most important criteria of a social business is executive level participation. Simply stated when the C suite gets it, the organization is well positioned to become a social business.

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Sales Leadership

Marketing is Not a Department

The mindset that the corporate brand is the only “brand” asset has been obsoleted in the digital age. Employees can develop a valuable brand that can be “shared” with the corporate brand. Department leaders need to embrace the fact that marketing is not a department and be an enthusiastic partner in the planning process with the CMO.

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Sales Leadership

5 Characteristics of a Social Business

A social business doesn’t measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility.

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Sales Leadership

Marketing Paradigm Shifts Embrace Them or Perish

Consumers have expectations from brands today they didn’t have just five years ago. Marketing executives need to have keen insight into the most effective ways to reach and engage their audience and turn them into loyal and raving customers. Following are four marketing paradigms every marketing executive should embrace or risk losing customer preference to competitors who embrace these marketing paradigms.

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Sales Leadership

40 Year History of Social Media

The reality is that email and bulletin board services (BBS) should be credited with the foundation to the social media revolution of the 2000’s. Prior to that we didn’t have the digital culture, aka mindset, of communicating and engaging through online services…As you ponder the 40 year history of social media, consider your business’ path to becoming a social business by embracing social marketing.

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Sales Leadership

Conference Marketing Lead Generation Tactics in the Digital Age

Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.

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Sales Leadership

Personal Branding in the Corporate Workplace Requires a Plan

The corporate organization that embraces the benefits of employee personal branding with a plan, can reap significant benefits. Here’s a look at some of the key planning elements to harness the personal brand in the corporate workplace.

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Sales Leadership

Personal Brand Is Different Than Corporate Culture

A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.