Sales Leadership

VengresoSales Leadership (Page 24)
Online Marketing Strategies

Online Marketing Strategies How Many Experts Required?

We’re all familiar with the humorous cliché “how many (fill in the blank) does it take to screw in a light bulb?” Obviously, most anyone can handle the mechanical task of inserting a light bulb into the appropriate receptacle. However, the light bulb itself has...

B2B Social Media: 5 Steps to Developing a Strategy

Social media marketing is different for B2C (business to consumer) companies than it is for B2B (business to business) companies. Yet, there isn’t much written about the difference in developing a social media plan for a B2B compared to B2C company. So, I’m offering five...

Monetizing Social Media: Direct Response Marketing

eShare is a direct response marketing system geared primarily for B2C marketers. Typical users of eShare may include retailers, restaurant chains, catalog marketers, automotive dealers, politicians and any marketer that needs to reach large numbers of consumers through direct response marketing campaigns with a specific...

Increasing sales with Brian Fanzo

LinkedIn Company Page Marketers Guide to Using It

All too often a LinkedIn company page is weakened by its faceless employees (as in no pictures on their profile), and employees with weak profiles. I’m not referring to weak credentials. I mean their LinkedIn profile is incomplete or lacks thoroughness in communicating professional and...

Social Media Marketing: The Good, Bad and Ugly

After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s...

Social Networking for Job Seekers

Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset of a Triathlete, Basic Social Networking Best Practices, Social Networking Like the Pros, Become an...

Outbound Marketing Meets Inbound Marketing

Enthusem is the only outbound marketing system (that I know about) that truly combines personalized outbound marketing with inbound marketing strategies. The online attachment to a personalized card is the content which marries the outbound touch to the inbound contact. When someone receives my Enthusem...

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