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Twitter Tips for Better Results

Why do you spend the time to maintain a Twitter account for your business?  If you have fallen into or been tempted by the “everyone else is doing it” reasoning, I would contend that there is at least a little validity to that. When we are...

3 Reasons To Become a Social Business

What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers....

Facebook Updates Big News for Smaller Brands

It seems we can’t go very long without Mark Zuckerberg and his team shaking things up and giving brands fun new ways to make the most of Facebook. The recent wave of new features may be especially big news for small and midsize brands. Here’s...

Compelling Visual Content

Compelling Visual Content New Tricks and New Tools

Whatever your industry, in order to break through the online “noise,” sometimes you need to think outside the box to create impactful visual content. Sometimes you may also need to think beyond the usual social media channels and online venues to share your content....

3 Skills Needed by The Modern CMO

The modern CMO must surround herself with people whose skills complement hers. She may not be as experienced as others in specific elements of modern marketing such as social intelligence or inbound marketing. Diplomacy calls for humility and the willingness to empower her team to...

Facebook Ads for Older Adults, Crowdscience

Facebook Advertising for Grown-ups

The opportunity for advertisers on this grown-up, mature Facebook is very exciting. With the proper groundwork laid, Facebook advertising can be a powerful boost to your social media efforts. If you are going to spend advertising dollars on Facebook, let’s be sure you are taking...

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