Sales Leadership

VengresoSales Leadership (Page 25)

Developing a Social Media Marketing Strategy

One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don't! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges'...

The Lifecycle of Interaction in Social Media

Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom.  Let’s examine the lifecycle of interaction in social media from a marketer’s perspective.  In general it is...

Measuring Brand Equity Through Social Media Marketing

There are several tools available to help marketers measure the effectiveness of their social media marketing efforts.  Some of them include free tools like, Blogpulse, Trendpedia, Trendrr, Google Blogsearch and other vote-centric sites such as DIGG, StumbleUpon and Reddit.  These tools are some of the...

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