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VengresoSales Leadership (Page 26)

Your Marketing Department is Not Big Enough

Whether a business has 5 or 50,000 employees it can not staff a big enough marketing department. To reach its marketing potential each business must achieve passion among its domain experts and become a social business. When they achieve this mindset, reaching its marketing potentials...

The Anatomy of a Social Business

This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey...

Marketing is Not a Department

The mindset that the corporate brand is the only "brand" asset has been obsoleted in the digital age. Employees can develop a valuable brand that can be "shared" with the corporate brand. Department leaders need to embrace the fact that marketing is not a department...

Freshspot Marketing Logo

5 Characteristics of a Social Business

A social business doesn't measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility. ...

Marketing Paradigm Shifts Embrace Them or Perish

Consumers have expectations from brands today they didn't have just five years ago. Marketing executives need to have keen insight into the most effective ways to reach and engage their audience and turn them into loyal and raving customers. Following are four marketing paradigms every...

BizJournals Social Madness is Madness

On June 1st, BizJournal in cooperation with Spark Business from Capital One launched a national competition called Social Madness. This contest is indeed social madness in every sense. Frankly, a contest that promotes a 5 year old mindset is very disappointing. At best it's outdated...

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