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old school computer - history of social media

40 Year History of Social Media

The reality is that email and bulletin board services (BBS) should be credited with the foundation to the social media revolution of the 2000's. Prior to that we didn't have the digital culture, aka mindset, of communicating and engaging through online services...

Social Marketing 3 Reasons Why It Has Arrived

The question is no longer about the viable role of social media in a business’ marketing strategy. The question is what role does it play? Businesses are also asking how will they do it? This question is huge because it is inevitable that many businesses...

Increasing sales with Brian Fanzo

LinkedIn for Marketing and Sales Get Results

Too many marketing professionals underestimate or misunderstand the power of LinkedIn for branding and lead generation. Your LinkedIn Company Page is a powerful social destination to display your products and services, communicate positioning message and promotional offers, as well as allow visitors to meet your...

How to achieve sales excellence with Lee Bartlet

Why Some B2B Marketers Should Not Use Facebook

On a daily basis, I hear B2B people say that they use LinkedIn for business and Facebook for personal. They go out of their way to say they don’t want business colleagues or business pages connected to them on Facebook. Each B2B business needs to...

Online Marketing Strategies

Online Marketing Strategies How Many Experts Required?

We’re all familiar with the humorous cliché “how many (fill in the blank) does it take to screw in a light bulb?” Obviously, most anyone can handle the mechanical task of inserting a light bulb into the appropriate receptacle. However, the light bulb itself has...

Online Marketing Strategies

Effective Online Marketing 5 Tips to Avoid Mistakes

As a boutique internet marketing agency, our new client engagements often begin with a comprehensive online marketing strategy. This provides our clients with a strategic plan to brand themselves online to address their audience’s needs. It also provides a lens in which to view themselves...

B2B Social Media: 5 Steps to Developing a Strategy

Social media marketing is different for B2C (business to consumer) companies than it is for B2B (business to business) companies. Yet, there isn’t much written about the difference in developing a social media plan for a B2B compared to B2C company. So, I’m offering five...

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