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Online Marketing Strategies

Effective Online Marketing 5 Tips to Avoid Mistakes

As a boutique internet marketing agency, our new client engagements often begin with a comprehensive online marketing strategy. This provides our clients with a strategic plan to brand themselves online to address their audience’s needs. It also provides a lens in which to view themselves...

B2B Social Media: 5 Steps to Developing a Strategy

Social media marketing is different for B2C (business to consumer) companies than it is for B2B (business to business) companies. Yet, there isn’t much written about the difference in developing a social media plan for a B2B compared to B2C company. So, I’m offering five...

Monetizing Social Media: Direct Response Marketing

eShare is a direct response marketing system geared primarily for B2C marketers. Typical users of eShare may include retailers, restaurant chains, catalog marketers, automotive dealers, politicians and any marketer that needs to reach large numbers of consumers through direct response marketing campaigns with a specific...

Increasing sales with Brian Fanzo

LinkedIn Company Page Marketers Guide to Using It

All too often a LinkedIn company page is weakened by its faceless employees (as in no pictures on their profile), and employees with weak profiles. I’m not referring to weak credentials. I mean their LinkedIn profile is incomplete or lacks thoroughness in communicating professional and...

How to achieve sales excellence with Lee Bartlet

Facebook Comments System Could Be Huge for B2B Marketers

Anyone doubting Facebook’s ability to expand its ubiquity across the web needs to fully understand how Facebook is spreading its footprint at lightning speed. Facebook's recent announcement of Facebook Comments system has very interesting benefits and some risks to marketers. ...

Quora for Marketers 3 Reasons To Avoid

As marketers we must use our time wisely by prioritizing a content strategy over a social media strategy. While I can see benefit to sharing content on Quora when relevant to a question I answer, I can’t justify the additional time it will take. And,...

LinkedIn Groups Open Up to the Wider Web

The benefits to LinkedIn Open Groups also apply to individuals. Now, your comments in a LinkedIn Group discussion will be accessible to the broader web. If you’re marketer, in business development, consulting or a job seeker, this offers a new opportunity for you to gain...

How to Gain a Competitive Edge With Twitter

Whether your Twitter goals are monetary or not, there are many ways Twitter can be profitable for your business. Twitter works best when it is integrated into your strategic marketing plan. Twitter alone is rarely an effective marketing strategy. It should be part of your...

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