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Monetizing Social Media: Direct Response Marketing

eShare is a direct response marketing system geared primarily for B2C marketers. Typical users of eShare may include retailers, restaurant chains, catalog marketers, automotive dealers, politicians and any marketer that needs to reach large numbers of consumers through direct response marketing campaigns with a specific...

Increasing sales with Brian Fanzo

LinkedIn Company Page Marketers Guide to Using It

All too often a LinkedIn company page is weakened by its faceless employees (as in no pictures on their profile), and employees with weak profiles. I’m not referring to weak credentials. I mean their LinkedIn profile is incomplete or lacks thoroughness in communicating professional and...

How to achieve sales excellence with Lee Bartlet

Facebook Comments System Could Be Huge for B2B Marketers

Anyone doubting Facebook’s ability to expand its ubiquity across the web needs to fully understand how Facebook is spreading its footprint at lightning speed. Facebook's recent announcement of Facebook Comments system has very interesting benefits and some risks to marketers. ...

Quora for Marketers 3 Reasons To Avoid

As marketers we must use our time wisely by prioritizing a content strategy over a social media strategy. While I can see benefit to sharing content on Quora when relevant to a question I answer, I can’t justify the additional time it will take. And,...

LinkedIn Groups Open Up to the Wider Web

The benefits to LinkedIn Open Groups also apply to individuals. Now, your comments in a LinkedIn Group discussion will be accessible to the broader web. If you’re marketer, in business development, consulting or a job seeker, this offers a new opportunity for you to gain...

How to Gain a Competitive Edge With Twitter

Whether your Twitter goals are monetary or not, there are many ways Twitter can be profitable for your business. Twitter works best when it is integrated into your strategic marketing plan. Twitter alone is rarely an effective marketing strategy. It should be part of your...

Top 3 Business Development Features in LinkedIn

One of the most commonly underutilized aspects of LinkedIn is building your network of new connections. I personally don’t limit my connections to people I know. If I get an invitation from someone I don’t know my criteria for acceptance is: 1) did he/she send...

Job Seekers are Marketers

When I teach my workshops to marketers I’m constantly stressing the importance of developing a content strategy and engaging with relevant people through your content. I also stress offering a relevant call-to-action (CTA) as often as possible, but letting your content do the selling, not...

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