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Social Media Marketing in Large Enterprises

Brands of all sizes are using social media to listen and to engage. Those brands that find ways to engage people authentically and in interesting ways are finding ways to monetize the engagement. And, isn't that what all the critics have been waiting for?...

Amazing Grace

Christmas is all about grace. It's about appreciating everything you have and sharing it with others. It's about giving people a reason to smile even if some things aren't going your way. It's about being happy even if you have no reason to be happy....

Social Media Results in Motion

All businesses want to get a return on their marketing. However, measurable results from a social media strategy may or may not look the same as they do in other channels. And, they may or may not happen quickly. While there are many big...

What Are You Grateful For?

If you’ve never heard of Tweetsgiving, get ready for goose bumps as you learn its story. Stacey Monk founded EpicChange, a 501c3 U.S. “that amplifies the voices and impact of grassroots change makers by sharing their stories in ways that raise visibility and funds to...

We Skip Because We Can

Skip1.org is part of Children’s Hunger Fund, a Charity Navigator 4 star non-profit organization, and it has a record of efficiently using donated money: more than 99% of all donations go to programs and feeding children in the US and around the globe....

Developing a Social Media Marketing Strategy

One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don't! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges'...

Search This… Making Twitter Work for Your Business

Jackie Weber:  Inbound Search Marketing Analyst There are 14 million Twitter users in the United States today. By the end of 2009, Twitter is projected to reach 26 million users worldwide. Twitter is a very powerful tool. Used correctly, it can be extremely beneficial to a company...

Inbound Marketing Book Review

Inbound Marketing, the book, just launched. The co-authors, Brian Halligan and Dharmesh Shah are the co-founders of HubSpot. This book aligns with everything I stand for professionally. I recommend every marketer read this book. ...

Inbound Marketing Summit Uncensored

The Inbound Marketing Summit is a marketing conference put on by New Marketing Labs, headed by Chris Brogan and Justin Levy. In 2009 IMS was held in San Francisco, Dallas and Boston. This blog post summarizes my critique and compliments of the event. ...

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