* Approximately 70% of the businesses surveyed agreed that social media marketing was changing the way they communicate. * Approximately 48% were adding budget for social media marketing, mostly increased staff allocation (time). * The...
How can businesses use Twitter in a way that executives can justify having their employees spend time on Twitter? Listen to the podcast above. Below are the show notes. Twitter is a cross between a social networking platform and a micro blogging platform. You create a...
This blog post is an excerpt on personal branding from my forthcoming book Marketing 2.0, due out in June...
When Mike Volpe of Hubspot first mentioned on Twitter and on Hubspot TV that they were producing a "viral video" I couldn’t help but wonder: "What to do you mean Mike? A video is considered viral only after it goes viral. The people decided if...
Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom. Let’s examine the lifecycle of interaction in social media from a marketer’s perspective. In general it is...
The annual ConnectWise Partner Summit was held in Orlando this past week. I had the privilege of attending, exhibiting and speaking. Here are some of my thoughts from the event.  As a web marketing/social media guy, it’s very refreshing to attend a conference outside my industry. ...
This past week I attended the Inbound Marketing Summit in Cambridge, MA (September 8th). It was the first annual event sponsored by Hubspot and co-sponsored by many fine Internet marketing product and services companies. The event was well attended by Hubspot clients from around the...
I wrote my first blog post about Twitter on July 26th. That was less than three weeks ago. It may as well have been a year ago. The Twitter adoption rate is amazing. To say Twitter is being adopted at lightning speed is more than just...
There are several tools available to help marketers measure the effectiveness of their social media marketing efforts. Some of them include free tools like, Blogpulse, Trendpedia, Trendrr, Google Blogsearch and other vote-centric sites such as DIGG, StumbleUpon and Reddit. These tools are some of the...