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Sales Leadership

VengresoSales Leadership (Page 32)
Sales Leadership

Top 5 Reasons Why the Hubspot Viral Video Rocks!

When Mike Volpe of Hubspot first mentioned on Twitter and on Hubspot TV that they were producing a "viral video" I couldn’t help but wonder: "What to do you mean Mike? A video is considered viral only after it goes viral. The people decided if...

Dec 10, 2008
Sales Leadership

The Lifecycle of Interaction in Social Media

Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom.  Let’s examine the lifecycle of interaction in social media from a marketer’s perspective.  In general it is...

Sep 28, 2008
Sales Leadership

Web Marketing Guy Attends ConnectWise Partner Summit

The annual ConnectWise Partner Summit was held in Orlando this past week.  I had the privilege of attending, exhibiting and speaking.  Here are some of my thoughts from the event.   As a web marketing/social media guy, it’s very refreshing to attend a conference outside my industry. ...

Sep 20, 2008
Sales Leadership

Internet Marketing Company Hosting Nightmare

This past week I attended the Inbound Marketing Summit in Cambridge, MA (September 8th).  It was the first annual event sponsored by Hubspot and co-sponsored by many fine Internet marketing product and services companies.  The event was well attended by Hubspot clients from around the...

Sep 13, 2008
Sales Leadership

Is Twitter a Corporate Tool?

I wrote my first blog post about Twitter on July 26th.  That was less than three weeks ago.  It may as well have been a year ago. The Twitter adoption rate is amazing.  To say Twitter is being adopted at lightning speed is more than just...

Aug 13, 2008
Sales Leadership

Measuring Brand Equity Through Social Media Marketing

There are several tools available to help marketers measure the effectiveness of their social media marketing efforts.  Some of them include free tools like, Blogpulse, Trendpedia, Trendrr, Google Blogsearch and other vote-centric sites such as DIGG, StumbleUpon and Reddit.  These tools are some of the...

Aug 09, 2008
Sales Leadership

Why You Should Tweet

Twitter is a free micro-blogging service.  It's similar to instant messaging.  You type your message, limited to 140 characters.  Unlike instant messaging, your message is published to all those who are "following you."  The premise of Twitter is answering the question "what are you doing now?" ...

Jul 26, 2008
Sales Leadership

Do you have a V.P. of Social Media?

While it's recognized that only about 12% of the Fortune 500 have a corporate blog, those that do take it seriously.  Companies such as Intel, Google, IBM, Sun Microsystems, Dell and Kodak have devoted people resources to their corporate blogging strategies. The companies in this list...

Jun 22, 2008
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